For those of you that are full time lawn care operators, do you actually run your operation like a business or do you just cut grass for a living? What do I mean by that? Well, two things. What type of business do you run? 1) Professional image, trucks lettered up, shirts with company name, making time to advertise constantly and grow your business accordingly, etc 2) Pickup truck, no signs, no work shirts, not much advertising, just pick up business when it falls into your lap by word of mouth or someone that stops and asks you. Myself, I run a number 2 business, but I think the only way to really grow is convert over to a number 1 business. To fully operate your business like a business needs to be operated. To letter up your trucks, get shirts, and advertise on a constant basis. I think if you act more like a real business and not just someone that cuts grass your chances are better at becoming a bigger business. Now, I'm not wanting to get huge...but I wouldn't mind to double my business. Should I step out and switch over to a business of image and branding?! What are your thoughts? And you guys that did eventually switch over from just cutting grass to actually looking like a business; how was the switch? was it a positive switch? pros & cons? Thanks for all the help!