How detailed do you think a name should be? Do you think it should include words like "groundscare", "maintence", "service", "lawncare", "snow", "snow plowing", "landscaping", etc....? If you have 2 services like lawncare and landscaping (or lawn and snow) are you putting both in your name? What if you change your services? Then your name will not be correct, name change... bad idea. I am thinking stick to a somewhat generic service listed in the name, so the name will continue to work as long as your in the industry, even if offering different services. I am thinking short and sweet. I know what I am going with allready, just want to see what you guys think on the subject. Personally I am 99% sure mine will be 2 words. One of them will be Image, lol.