Mower63, I have no qualms with your approach; you are willing to pay a premium (goodwill) for what you determine is a well managed, well organized, well established business. I take a different approach, guess you can call me a meat and potatos kind of guy. I am simply not willing to pay for an intangible notion upon which I cannot capitalize: you as a new owner MUST create your own goodwill, I don't believe it transfers! I find that many if not most entreprenuers have what I call a 10 year cycle. At about 10 years, they become bored and are ready for a new challenge. That's where I come in! I like to buy businesses which have been neglected and poorly managed, turn them around, get them running well and profitably, and sell . I also have a small clientel for whom I provide corporate tax and management services, and a tax service patterned after H&R Block. Currently, I am involved in my first start-up, a landscape design and install business. I had no intention of doing lawn maintenance, but found a demand for it which I didn't anticipate, and decided to fill that need! I've got one guy doing all the lawn maintenance, only about 12 accounts, but will have a 2 man crew to begin next season, for I have about 15 clients waiting on me to take them on, and I have good reason to believe that I will have no problem growing to over 40 early in the spring. I am always looking to aquire small companies from owners who are ready to make a move.