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buying drinks at a bar

Discussion in 'Starting a Lawn Care Business' started by Moose's Mowing, Feb 3, 2013.

  1. Moose's Mowing

    Moose's Mowing LawnSite Senior Member
    Posts: 453

    I read on here or Plowsite, can't remember, about a guy with the idea of going to the local bar and buying everyone a drink. The story goes like this...go to a bar, buy the house a round and have the bartender drop one of your business cards with each drink served...

    At first I thought that sounded stupid, especially at a local redneck bar. But where I live, there's not much around except on the way town. some people built a decent Greek style restaurant. It's more of a restaurant but they do have a "lounge". My wife loves the joint, but it's a little rich for my blood. Either way, when I was there last, I noticed the clientele at the bar seemed to be some hoity toity business men/woman stopping for a drink with their buddies on their way home from work. PERFECT, my kind of customer.

    So I got to thinking of trying this at this place. I'm thinking at most, there might be 30 people at the "lounge" (bar) at happy hour and even at 4 bucks a drink that might be decent advertising for 120 bucks. Hell, picking up one customer would make it more than worth it. So has anyone actually done this or was it just a story I read online?? If you were a rich guy at a semi-fancy place like this, would you find it tacky, innovative or ballsy?
  2. Jaybrown

    Jaybrown LawnSite Bronze Member
    Posts: 1,160

    It's all about timing. If they need someone and your the first person to present some ad to them they will consider it.
  3. Jaybrown

    Jaybrown LawnSite Bronze Member
    Posts: 1,160

    I would try it. What do you have to lose. Everybody likes a free drink. Don't forget they will tell other people that they were at the restaurant/ bar and somebody from this company bought everybody a drink ! If your single you might get a phone number as well ;)
  4. nnusskern

    nnusskern LawnSite Member
    Posts: 214

    Im not even old enough to drink but i could see it working at a nicer establishment like you are talking about. Since most of them probably use a service or is in market. You might as well try it since even if you don't get a single call you probably wasted 120 bucks on something a lot stupider.
    Posted via Mobile Device
  5. CreativeLawncareSolutions

    CreativeLawncareSolutions LawnSite Silver Member
    Posts: 2,025

    $4 a drink? If they're all drinking Bud light.
  6. Moose's Mowing

    Moose's Mowing LawnSite Senior Member
    Posts: 453

    HA VERY true. I have done that a time or two.

    $4 isn't cheap around here. Most places are $1.50 - $2.00 for bud light type stuff. Then again, maybe I'm just used to drinking crappy beer in dive bars.
  7. alldayrj

    alldayrj LawnSite Gold Member
    Posts: 3,770

    Yea in NY you're spending 10/person minimum
    Posted via Mobile Device
  8. CreativeLawncareSolutions

    CreativeLawncareSolutions LawnSite Silver Member
    Posts: 2,025

    During happy hour at a dive place you can probably get away with a $4 average. Not everyone is gonna want beer, though. Cheap beer a that...

    If I wasn't getting a free drink I'd order top shelf liquor....
  9. z71tiger

    z71tiger LawnSite Senior Member
    Posts: 279

    They have a place here that allows you to advertise on the glass not sure what it cost. Only thing I've seen advertise on them are attorneys... Go figure... What I drink is $7.00
  10. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,439

    Give me $4/person to market any other way than blindly, which this is. An Adwords campaign of $120 gives you better targeting. Direct mail gives you multiple impressions to each.

    You asked if i were a rich guy, what would i think? 1.) $4/drink doesn't get me more than a domestic beer, so i'm not likely impressed. 2.) Count the number of cards left on the bar or floor at the end of the night. Mine is probably one of them, "rich guy" or not. It was a freebie. That's about it.

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