Calling all ADWORDS pro's

Discussion in 'Digital Marketing' started by Dave does lawns, Mar 1, 2013.

  1. Dave does lawns

    Dave does lawns LawnSite Senior Member
    Posts: 260

    I cannot for the life of me figure out why i can only have an ad title half the size of all my competition.

    I am maxed out with this:
    Residential Snow Removal
    Competition has this:
    Ice Virus - Unbelievable Trick to Remove ICE Virus - pctuneup.org

    Keyword is ice removal
     
  2. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,412

    At least you're learning how not to throw money away with broad keyword matching as your "competition" is using the shotgun approach to sell anti-virus software. lol

    Re: the longer title, I have quite a few of these and they do convert better. Adwords made changes a year or so ago that boost ads to a longer title by moving the first description line up to the title. To get this privilege, you need to hit the quality score that puts the ad above the organic results. So, when I say that they convert better, it's both due to the placement and the visual look that more closely mimics the organic results.
     

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