Calls Per Fliers

Discussion in 'Business Operations' started by dewos, Mar 18, 2009.

  1. dewos

    dewos LawnSite Member
    Posts: 189

    I normally recieve 1 call per 100 fliers / door hangers I put out. This year I am about half maybe a third, but really hasn't hit time yet. Wondered what your turn over rate was and if it is anything like years before.
  2. This past fall for lawn clean-up I put out only 300 in a general area where most all the residents are elderly and I had 13 calls.

    However, I then received 18 calls from referals. I guess it goes to show that word of mouth is truelly the best advertising. I am underway of putting out 1000 this spring plus doing some door to door, hopfully I get the same ratio this time.
  3. LB1234

    LB1234 LawnSite Gold Member
    Posts: 3,210

    Put out my first batch which was like 2176...received 7 phone calls. I'm like .3% for calls...yes POINT 3 PERCENT!! Definately down from last year. We'll see what happens when the second repeat batch goes out next week. I might hold off cause weather hasn't been exactly "springlike" of late.

    I'm not expecting as much this year either. A lot of the existing customers are sending there contracts back declining additional services or asking to go to 3 step instead of 5 step weed/feed or to mow every other week. Money seems to be tight now.
  4. THC

    THC LawnSite Silver Member
    Posts: 2,020

    A lot depends on the service and the time of year.

    I only put out flyers in the spring, just before people start mowing lawns. All other times are a waste for me.

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