i've heard all too often, "stay small, or get real big, you can't make it, "in between"..." i've been tossing around some numbers, and am a bit concerened about what i'm seeing. as you know, 2004 will be my first year full time and fully reliant on the lawn biz to support myself and my family. this is my rough draft of 2004 projected totals, and it's not pretty. first off, i know what u guys are gonna say, but, i've come to the conclusion that i will have to bid about 10% lower than i've been, in order to compete, and build clientel. i know the "quality counts" theory, but that will help you build over time. as is now, i need a real client base, and i need it fast. even if i lower my bids by 10%, i will still be slightly higher than the competition. here goes: 60 lawns, at an average of $27 ea. x 28 weeks=$45,360. 20 fert programs @$275 ea.=$5500. 3 landscape projects @$2200ea.=$6600(this is after materials). 20 fall c/u@$225 ea.=$4500. 20 spring c/u@$125ea.=$2500. misc trimming etc.=$3000. total gross income =$67,460. now, expenses. 2 trucks @$1300. 5 mowers @$650. trimmers, wackers, blowers@$1000. work comp@$1500. ins on vehicles plus business liability=$3200. pest license=$550. accting fees=$800. repairs and maint=$1700. fuel =$1920. salary for employee=$12800. misc=$1000. total expenses=$25420. NOW....... gross income$67460 minus expenses $25420=$42040........$42040 divided by 52 weeks =$808. if i drain the account, i can write myself a check for $808 a week, after taxes, i'll take home $647 a week. not a very respectable income at all. in fact, i'd lose my home inside a year. i think the schedule i've come up with is very realistic for a first year full time operation. do my numbers seem correct, and, can u really make it as an "in between " operation?