Cancellation %

Discussion in 'Pesticide & Herbicide Application' started by vegomatic40, Apr 28, 2007.

  1. vegomatic40

    vegomatic40 LawnSite Senior Member
    from 6
    Posts: 406

    With the economy in a semi-recession and fuel prices in a constant state of flux, I'm curious to see what some members cancellation rate is currently. Ran a query in my software and came up with 9.5% for 2006 and seeing similar numbers for 2007 YTD. Others?
     
  2. Harley-D

    Harley-D LawnSite Senior Member
    Posts: 508

    No exact numbers but i would say that if your under 15% your doing real good. Those include: people who don't understand why you would increase prices year over year, those that want more than what they pay for, those that are promised things from other co's and believe them...etc.
     
  3. mwaller98

    mwaller98 LawnSite Member
    Posts: 22

    my cancel rate has been 10-11.5% for the past 5 years. when working with the people from the old leisure lawn days, they always said that true recession years were the best years for their business. their thinking was that in recession years, people stop buying the big car, the boats, the expensive vacations and invest in their homes. i tend to agree with them because the past two years have been my best sales years to date (higher percent response from the same sources(door hangers, door 2 door, mailers, tm))
     
  4. profigala

    profigala LawnSite Member
    Posts: 61

    ours is 6% this year.
     

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