Can't believe it.

Discussion in 'Lawn Mowing' started by South Florida Lawns, Jan 23, 2011.

  1. B&M

    B&M LawnSite Senior Member
    Posts: 333

    I think lettering on trucks and trailers is hit or miss. Our truck has been lettered for about five years. We have picked up only a handful of customers form the lettering, and all of them have been in residential neighborhoods where the truck sits for long periods of time week after week. I feel the best advertising is quality work and word of mouth.
  2. Agape

    Agape LawnSite Bronze Member
    Posts: 1,645

    Well the last 3 months have been winter, I got a lot of business off my lettering last year.
    Try driving couteously and smiling/waving at people.
  3. Ooomwizard

    Ooomwizard LawnSite Senior Member
    from atlanta
    Posts: 296

    Signage has gotten me mostly salespeople trying to sell me something, but, I do like having it. My truck and trailers match and it does look more professional.

    I also notice when I meet people and explain what I do that people do say, "oh yeah, I've see your trucks around." That may help with credibility (the sale) when approaching or bidding new clients.

    +1 vote for graphics.
  4. BrunoT

    BrunoT LawnSite Senior Member
    Posts: 741

    Look, it's not like people don't know how to look up lawn care companies on the web or even in the yellow pages. The town is likely flooded with lawn guys. The fact that your sign announces you're in the business wouldn't then be expected to in of itself generate much interest.

    They see you parked there or in traffic with a trailer full of lawn gear. Yeah, you're obviously a lawn guy. They can probably figure that out w/o the signs. To expect people to treat it like kids rushing to the ice cream truck is unrealistic. I see a dozen lawn trucks every day. That doesn't mean I'd hire any of them. I'd want to get a referral or minimally read a website to see if they demonstrate they will be what I want.

    People want someone GOOD, and RELIABLE. The sign doesn't tell them that. Their neighbors and friends do. Seeing your work does. So they ask them who they use. Your signage doesn't really do much other than give your number out to random passersby who happen to be in the market for a lawn guy. I see plumbers every day. But I would never just call one from the number I saw on the side of their van. The days of when we were in such demand that our mere existence brought calls is over.

    You get a few walk-ups from having your contact info on the truck or trailer. But I wouldn't expect it to be the foundation of a marketing plan.
  5. Agape

    Agape LawnSite Bronze Member
    Posts: 1,645

    what a senseless ramble, I got a lot of business off my signs. and I'm not sure we're talking about simply having your name and number, but rather good quality, attractive signage, not to be the complete marketing plan. You're probably one of those guys that doesn't do crap to your own lawn either. But if you can't make yourself look good, how in the.......... do you expect anyone to think you'll make their place look good?
  6. Agape

    Agape LawnSite Bronze Member
    Posts: 1,645

    "oh yeah, I've see your trucks around."

    yes, thats brand marketing, where you are eye catching, and people recognize you.
    Last edited: Jan 29, 2011
  7. Agape

    Agape LawnSite Bronze Member
    Posts: 1,645

    There's actually another agape in my area that I've actually gotten jobs off of their truck lettering ( big letters for name, phone# too small to read from distance) because I'm well marketed. They see their trucks and google them but I come up as Agape lawn service (they're Agape gardens or something and don't come up in search).:sleeping:
  8. BadRancher

    BadRancher LawnSite Fanatic
    Posts: 5,889

    Funny you should say that. I get calls from people that say they have seen my truck around, but I don't haven't had it lettered or signed since my first season.

    As for the original post, don't be too down about it. Your are differentiating yourself from the rest with your lettering. Think about how many folks run nice rigs with no lettering. You never know when that lettering may may land you that 15 cubic yard mulch job or several nice 50 dollar yards right next to each other. Sometimes it takes a while to get a return on some forms of advertising.

    I got a call a few days ago from a flyer I put out my first season in.
  9. Agape

    Agape LawnSite Bronze Member
    Posts: 1,645

    well it's winter anyways, why do you think you'd get a call from any advertising?
  10. With so many companies out there, why wouldn't you have nice lettering. If I am a potential customer and see someone with a trailer with no lettering: 1) I have no idea who they even are 2) It tells me they either can't afford lettering or aren't senseful enough as a business owner to try and market themselves. It's all about brand recognition.
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