Most of my clients are computer savvy. They ask me for a referral for regular interior lighting and I send them to one of my local lighting stores. They meet with my lighting store guy and then go home and go to the online stores and shop for the lights. He gives them all his expertise and they stick it in his back. That is why it is tough to be a brick and mortar store and the world has changed. Now, my client my not "want to go through the trouble" of installing it themselves but they sure will try to use the pricing against me when negotiating a project. Rest assured it will be used against us. This is the new way of business, I understand and appreciate that but we as designers and installers will evolve with the new world too. I am not exactly sure how yet, but it will start with not promoting a particular name brand fixture. That does not mean only CAST so please don't take offense. I will promote my skills and talents that I have spent thousands of hours and thousands of dollars to achieve. I will market my company as a design/ build company and the fixtures of manufacturers are just that, tools. Always has been and always will be. The names of the fixtures I use will have as much relevance as the names of the paper clips in my desk drawer. It is a commodity and whoever has the best pricing for keeping the elements off of my lamps (the real working thing in all of this) wins. I test the heck out of lamps, fixtures, connectors and everything else related to this industry. Those that I don't test, I call on my AOLP buddies to help out with answers and we come up with a proven winner. Sometimes its CAST, sometimes it's FX sometimes it's Vison 3 and on and on and on. Just my two cents.