CAST Lighting becomes a Forum Sponsor

Discussion in 'Landscape Lighting' started by steveparrott, Apr 2, 2010.

  1. steveparrott

    steveparrott Sponsor
    Posts: 1,205

    Friends,

    After many years with the forum, I've finally taken the plunge and become a sponsor (you'll see our little button above and a banner to the left). This gives us the privileges that other sponsors share - mainly being able to boast about our company, promote our products, and request nasty messages to be removed.

    I'll tell you now, however, that I'll keep the above to a minimum and continue to post as I have in the past. I visit this forum because I enjoy the dialog and I believe that the community we've built is of great benefit to us all. I look forward to the interactions and will contribute whatever value I may offer.

    Ok, I'll put in a little plug about CAST. But not purely for promotion; it's really about the integrity of our industry. This economic downturn has hit everyone pretty hard and everyone down the line has taken a hit - manufacturers, distributors, contractors, and homeowners.

    I guarantee that every manufacturer has had held high-level meetings deciding how to proceed, what and who to cut back, changes to product lines, and so on. In fact, we just heard that a very reputable manufacturer has decided to introduce a low quality line to compete with another mfg' low quality line.

    We at CAST believe this is absolutely the wrong direction. It is a race to the bottom. It threatens to usher in another era (like the 1980's) where homeowners find themselves staring at broken and bent fixtures; an era where landscape lighting gets a bad name; an era where the artistry of landscape lighting remains an untold story.

    Many have told CAST that if we only had a lower quality line, we would sell a lot more fixtures. We considered it briefly, but decided that while others race to the bottom, we will continue to climb to the top. Now that our new foundry is fully operational, we are focusing on new products - primarily LED's. CAST LED fixtures, like all our products, will be rugged, durable and reliable.

    A personal plea - please don't join the race to the bottom, purchase fixtures of the highest quality (CAST or another mfg), learn how to sell the value, build your reputation, build your business - don't go backwards.

    This brings the promotional part of the post to an end. I promise not to bend your ear in such a self-indulgent way in the future and welcome your responses.
     
  2. Alan B

    Alan B Sponsor
    Posts: 431

    Steve,

    Although you have been a frequent poster and most already know you, welcome. From one sponsor to another -- congratulations on becoming an official sponsor!

    Sincerely,

    Alan
     
  3. irrig8r

    irrig8r LawnSite Platinum Member
    Posts: 4,535

    Good move Steve.
     
  4. JoeyD

    JoeyD LawnSite Silver Member
    Posts: 2,933

    Awesome work Steve!! You are correct on all fronts. No one is imune (sp?) to this economy although Unique has sustained itself and is moving in a solid direction there are lots of manufacturers struggling to stay a float and struggling to keep their identity in a time where racing to the bottom seems to be the trend!

    It's about time CAST moved onto Lawnsite!
     
  5. Robert McKay

    Robert McKay Inactive
    Posts: 7

    Steve,

    It's nice to have a fellow manufacturer bringing professionalism and integrity to this site. Kudos to Lawnsite and the participants for making this a viable and acceptable venue for professional contractors to exchange information.

    Robert.
     
  6. Pro-Scapes

    Pro-Scapes LawnSite Platinum Member
    Posts: 4,181

    Steve,

    What a great post. I agree this race to the bottom is something that will ultimatly hurt our industry as an artform. I am sure just like most of the other memebers on here I get several emails per week from various manufactures and most of them dive right into the low price sales bit.

    Even tho I have had a love hate relationship with the CAST line I do still use several of your fixtures regularly (ie deck lights and niche lights). I think it is great you took the plunge on becoming a sponsor. I know you and I had talked about this several years ago and your reservations about it but I am glad you set these aside.

    I look forward to your continued contributions here.

    Happy Easter to all.
     
  7. The Lighting Geek

    The Lighting Geek LawnSite Senior Member
    Posts: 882

    Steve, welcome aboard as a sponsor! You have already helped many of us to take better pictures, among other things. I believe you hit the nail on the head as far as the race to the bottom. I will continue to look forward to your insights and other contributions.
     
    Last edited: Apr 2, 2010
  8. seolatlanta

    seolatlanta LawnSite Member
    Posts: 176

    Welcome Steve ,

    Thank you for becoming a sponsor , you are definitely one of the most honest and knowledgable people on this forum , that is for sure.

    Honestly I am on the fence regarding some of the Cast products and some I absolutely love. I use the tree lights and the niche lights very often , and my customers like them. I have also had great luck with your lamps , I use them 75% of the time.

    More importantly Cast Lighting has always maintained a high level of marketing and all of the materials put out by you guys has always been top shelf. I look forward to hearing more from you , Steve.
     
  9. Classic Lighting

    Classic Lighting LawnSite Senior Member
    Posts: 494

    Good job Steve. I've wondered why Cast has not been more active on this forum. Is Dave B. starting to push marketing?

    Also, can you update the Facebook page. It's been idle for quite some time.
     
  10. Tim R.

    Tim R. LawnSite Member
    Posts: 87

    Welcome aboard Steve. I have enjoyed your posts for many years and it was your expertise and willingness to share your knowledge that has really helped me to dial in my night time photography.
     

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