I never said that youre being simple. I said that your customers expect you to do whatever is needed. They dont think that applying micronutrients to correct for deficiencies based on soil test is above and beyond. Customers think that applying micronutrients to correct for deficiencies based on soil test is just part of the job just the right thing to do. Its not a liberal or conservative thing. When you order a Coke at a restaurant, do you expect to get ice with it (like ice is just part of the job), or do you see value in paying one price for Coke, then another price for the ice? When the guy at the brake shop installs the pads and mounts the caliper on its bracket, he tightens the bolts. Do you pay him extra to use a torque wrench and ensure that he has tightened them to the proper specifications? Probably not, even though research has shown that properly torque brake caliper bolts are safer than those not checked for torque. You dont see your mechanics use of a torque wrench as being something extra you see it as being the right way to do the job. Similarly, giving your customers lawns the nutrients they need is viewed as the right way to do the job. I dont think many people would want to hire a company to apply only some but not all of the needed nutrients. Im glad that youre using sound science to make your applications. We need more folks in our industry to follow your lead. But, we just need to be careful how we position this for customers.