Charging more for 14day v.s. 7day accounts?

Discussion in 'Lawn Mowing' started by HighGrass, Aug 14, 2004.

  1. HighGrass

    HighGrass LawnSite Bronze Member
    from Z5 MA
    Posts: 1,237

    For next year, I'm thinking about giving my customers the option to go to a 14day cut schedule (but only after July 1 when growth spurt ends).

    What do most of you do to calculate the cost?

    Have your customers been receptive to this?
     
  2. Pecker

    Pecker LawnSite Bronze Member
    Posts: 1,454

    Granted, I'm sure your grass types are different than mine, but unless my customers water regularly, or if they have a lawn full of fast growing weeds, about half prefer every other week. Of course, they have this option up front, and I've never changed my options to them. My pricing would typically be something like $40 per week or $55/$60 every other week. This gives an incentive to the customer to choose weekly service and helps detour the cheapskates (the ones who only let you cut every other week and try to get you to cut it really really short so it won't need cutting as soon; and then get mad when I'm not willing to abuse MY equipment for them). Hope it helps.
     
  3. DennisF

    DennisF LawnSite Bronze Member
    from Florida
    Posts: 1,381

    I can't imagine going 2 weeks between cuts on Florida grasses. But even if you can, why would you shortchange yourself? You can't charge twice as much for the cut, otherwise they would have you come every week. If you charged 50% more than you would for a weekly cut you are leaving money on the table. I wouldn't suggest it to a customer, but if one of them did ask for every other week service and it could be done without putting too much strain on the mower, I would increase the weekly rate by at least 75%.

    EX. weekly rate - $20
    every other week - $35
     
  4. rodfather

    rodfather LawnSite Fanatic
    Posts: 9,501

    The ONLY time I allow a 14 day cut rotation is when THEY mow on the weeks I don't.

    I have a few business men who like to cut their own lawns for exercise (and some consider it therapy from being away from their desks), but can't do it every week. So they do it one week and I do it the next. I have absolutely no problem with that and they will always call me ahead of time if they cannot do it the week they normally do it themselves.

    Fine by me.
     
  5. o-so-n-so

    o-so-n-so LawnSite Bronze Member
    from Alabama
    Posts: 1,218

    In my area most homeowners want a 14 day rotation. I hate 14 dayers. I really push the weekly service and can't imagine selling a weekly service only to go back to 14 day service mid summer.

    If you start the 14 day rotation they will eventually want 14 day service in the growing season...I think
     
  6. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    my advice is not to give them the option of going to 14 days.
     
  7. A1 Grass

    A1 Grass LawnSite Senior Member
    Posts: 330

    I charge the same whether it's weekly or bi-weekly. Unless the grass is tall enough to slow me down and then I might charge extra (it rarely is). I also NEVER use contracts. All that stuff you guys have mentioned is not something I worry about... and life is easy...
     
  8. MudslinginFX4

    MudslinginFX4 LawnSite Bronze Member
    Posts: 1,170

    I always charge more for bi-weekly customers. It takes me longer to trim, mow, and edge. Next year I'm not going to be offering bi-weekly cuts, I am only going to be doing weekly. I want my schedule to be the same for cutting grass every week. I'm tired of fooling with the bi-weekly stuff.
     
  9. Mr. Magpie

    Mr. Magpie LawnSite Senior Member
    Posts: 322

    I'm in South Florida and the vast majority of our lawns are every two weeks. This is not a problem for us, but of course the lawn does not look as good after it is cut and it is also not healthy for the lawns to be cut so infrequently. But, as long as I am not slowed down by the excess grass (which I am usually not), and the client is satisfied with their lawn looking slightly sub-par, I don't see it as a problem, so I don't charge any extra.

    When we get new business, we usually don't try to push the once a week service on people because people inevitably realize it is way too expensive and terminate service a couple months later. Besides, we don't feel it an option to give a per cut discount for a weekly contract.... the time at the site is the same for a 1 or 2 week service for us, usually. So the average price is the same, around $28 per visit standard grass service.

    I'm realizing that the differences in climates and size of lawns where we operate our businesses are so different, my advice may not be applicable.
     
  10. HighGrass

    HighGrass LawnSite Bronze Member
    from Z5 MA
    Posts: 1,237

    Basically what I was going to do is offer it to the ones that have inquired about mowing every two weeks because of the growth reduction. Mind you, the grass does grow less after July 1st here, but it's still tall in 2 weeks. So what i thought I would do this year, is just keep track of the time (that it take to mow once every two weeks) and charge them accordingly.

    So for the same lawn...
    every 7 days- 35 minutes=35.00
    every 14 days-47 minutes=47.00
     

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