Chasing new resi mows at the end of this season

Discussion in 'Lawn Mowing' started by DA Quality Lawn & YS, Oct 17, 2008.

  1. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,847

    Has anyone out there had any success at all with advertising/marketing to attract new seasonal customers for next year just as the current mowing season is ending? Anyone offer special pricing to lock in this year?

    I am curious if this will work, and a bit skeptical. Still, it would be nice to build some additional peace of mind going into dormant season.


    Thanks, DA
     
  2. NC Greenscaper

    NC Greenscaper LawnSite Senior Member
    Posts: 446

    I have had advertisers say that you are building name recognition when you are advertising, so do it year around. Personally, if I was only targeting seasonal, as you mentioned, I would tend to start doing that just prior to that season. This would get my name in front of them when they are thinking most about the service I offer. JMO
     
  3. DaughtryLC

    DaughtryLC LawnSite Senior Member
    Posts: 739

    I have picked up a few at the end, Its a good time to catch people if there guy was sorry this yr, its still fresh in there mines!
     
  4. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074

    I too, would be curious to see if anyone has had any success with it. We already have a few customers that are already hinting that they are hoping the last cuts are coming soon. I just don't see too many people being interested in lining up a lawn service right now for next season.
    I think dollar for dollar, our money would be best spent in the spring.
     
  5. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,847

    bumpsterroo
     

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