I looked into a franchise called 1-800-got - junk that markets its hauling services very well. All the territories in my area were gone already but I still read through all there info. One of their biggest marketing techniques is for the franchise owner to hold a big sign up at major intersections in their territory. Just like some politicians do when campaigning. The key was to be there for morning and evening commutes where potential customers could become familiar with you and your Phone #. For many of us it would be easy and cheap to have a website URL that would be easy for commuters to remember. However , most of our phone #s are harder to remember. What about 1-800-MOW-LAWN . One universal # to channel customers to local members. I could get that number and build a web site to promote member LCOs and refer customers . Naturally there would be a fee for the customers info. The question is would you pay for customer referrals??? How much?