church bulletin

Discussion in 'Business Operations' started by Wecutgrass, Dec 7, 2011.

  1. Wecutgrass

    Wecutgrass LawnSite Senior Member
    Posts: 660

    Are church bulletin's an effective way of advertising. I got a quote today for 7 dollars a week for a single space which comes out to 336 dollars a year or 12.50 a week for a double space which comes out to 600 dollars a year. Do church bulletin's pay off? I am just wondering because i am thinking about putting my ad in some church bulletins. The ads would go in multiple churches in the area.
     
  2. meets1

    meets1 LawnSite Gold Member
    Posts: 3,770

    I have never heard of church bulletin placing ad's. I guess it passes the sermon time away while we all read ad's.
     
  3. Wecutgrass

    Wecutgrass LawnSite Senior Member
    Posts: 660

    i was thinking if i could get one lawn off of it a year i would still make about 400 dollars off the ad. do you think it would be a good idea?
     
  4. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    ive thought about it. i may finally do it this year!
     
  5. Wecutgrass

    Wecutgrass LawnSite Senior Member
    Posts: 660

    haha ya same with me. I thought about it a lot last year and I think this year im going to put the plan into motion
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  6. meets1

    meets1 LawnSite Gold Member
    Posts: 3,770

    You guys actually have churchs that place ad's in there bulletins? I must be seeing to much corn and cattle in my parts!!
     
  7. Wecutgrass

    Wecutgrass LawnSite Senior Member
    Posts: 660

    Yup! there's a whole Legal size page they hand out to the whole congregation every mass. I hope it works! I want to hear some ones input who has used this marketing strategy before.
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  8. USA Lawn Care

    USA Lawn Care LawnSite Member
    Posts: 62

    1.Yes, they are an effective way of advertising. I speak from experience and they have been the main source of my advertising. Parishoners tend to patronize the sponsors of the bulletin but do your research first and choose your areas wisely. It can still be a crap shoot sometimes and if an ad is not effective by the end of the year, you can always remove it and spend your money with another church bulletin.
    2. What is an effective ad. You might think that if you only get one call a year, that it is not effective. But, like you said, even if you get one client from it, you came out ahead and referrals and next door neighbor mowing accounts can all come from your one customer you gained from the one ad.
    3. The price you quoted is what we pay. Anywhere from $300-$350 per space so it is not out of line.
    4. I have a church around the corner we advertise in and it seems that I get a call a month about mowing, snow removal, etc. My experience with ads like this is that they should get you 5 new accounts per year per ad or (around here), that's about $5000. Not a bad return on $350.
    5. The company that prints the bulletin....call them and see what other churches they provide bulletins for and there is probably a multi-ad discount available (meaning an ad in multiple churches).

    6. see when their calendar year run from and to. If it begins in Feb, and you put the ad in there in feb, you will pay for the year. If it begins in June and you start the ad in Feb, you will be paying a pro rated price and in June you will have another bill for the next billing year of June to May......fyi. Call and talk to the bulletin people about all the pricing.
    7. Look at it this way. If you can put $3000/ yr into 10 bulletins and they each bring you 5 customers....that's 50 new customers......in my area that's a minimum of $50,000. Do that again the next year. You've got the $50,000 and the same ads generate another 5 customers each.......now you're at 100 or $100,000. If each ad brings you less, sink more money into more ads and it will all catch up soon.
    8. They work.
    9. As for advertising in church bulletins....it's simply a way to offset the cost of the printing that the church does. Just like buying a t-shirt at a 5k race....there are sponsors on the back and that pays for the shirts. Printing bulletins every week can get quite expensive. It's a win-win situation.

    need anymore info, pm me.....would be glad to help.
     
  9. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    Thanks for the info.
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  10. Wecutgrass

    Wecutgrass LawnSite Senior Member
    Posts: 660

    O my! Thanks so much! I'm going ahead with the bulletins, I called the bulletin man and he prints all the church bulletins for all the church's in the surrounding area. I'm gonng to try and get into 5 bulletins this year and see how that works and then if it turns out good ill spend more into that and less on other advertising methods
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