Classified Ads

Discussion in 'Business Operations' started by DaveRave07, Apr 10, 2005.

  1. DaveRave07

    DaveRave07 LawnSite Member
    from NY
    Posts: 69

    Just curious any tips or advice as to what works best in a classified ad? This is my first year in business and still working on getting more accounts.
     
  2. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    yes
    when i did yard work , i had 3 adds in the paper , each with a different phone # , each add read differently and all three phone #s went to the same phone .
    If there were 6 adds for yard work , I was half of them .
    The name of my company was "The Yard Birds "
     
  3. nobagger

    nobagger LawnSite Gold Member
    from Pa
    Posts: 3,065

    Yes they do work, at least for us. We run a little ad in a "Penny Saver" paper for about $38.00, I've ran this ad for 2 years now totalling about $200.00 and its made us well over 5k.
     
  4. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    If you offer different services and that is what you are marketing, list them. My best responses from the newspaper came from listing all my services and inverting the ad.
     
  5. lqmustang

    lqmustang LawnSite Senior Member
    Posts: 620

    For classified ads I always try to have the largest ad, and many times will have the entire ad printed in bold text. You need to make your ad stand out against all the others. You pay more this way, but I normally have good results.
     
  6. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Hi DaveRave07,

    One thing that we have read is how important it is to have something catchy at the top of your ad. Don't put your name at top. Put something that will grab the readers eye.
     
  7. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Good point Gopher! I always start the heading with "AFFORDABLE". I put it in bold and double-lines. I then list my services in smaller print along with phone number.
     

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