Classified or AD

Discussion in 'Starting a Lawn Care Business' started by Scagmower48, Mar 8, 2008.

  1. Scagmower48

    Scagmower48 LawnSite Senior Member
    Posts: 430

    I got to go down to the newspaper place next week. (local free paper in town pop. 40000) It cost 53.00 dollars a week to place a 2x2 ad inside the paper, and it costs 42.00 dollars for a three line classified ad in the back of the paper. Which one should I do? I would like 10 more accounts this year. This won't be my only advertising.
     
  2. JohnsonLawn

    JohnsonLawn LawnSite Senior Member
    Posts: 400

    If they have a graphics department that can help you make a decent ad or if you have nice business cards, I would go with the 2x2 ad. I think it looks more professsional than a small ad in the back, plus people see it first before they get to the back. Just my opinion.
     
  3. Scagmower48

    Scagmower48 LawnSite Senior Member
    Posts: 430

    thanks, i was leaning towards that way anyways but i figured i'd ask u guys to see what u had to say.
     
  4. JohnsonLawn

    JohnsonLawn LawnSite Senior Member
    Posts: 400

    I have done it both ways and have found that people looking in the back at the cheaper ads are always price shopping or tire kickers. I ran a nice 2x3 ad last year and got a much better response and seemed to get a better clientele. Good luck
     

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