client income demographic profile

Discussion in 'Lawn Mowing' started by turfman59, Feb 26, 2002.

  1. turfman59

    turfman59 LawnSite Senior Member
    Posts: 801

    Would like to start a lawn maintenance co. but was wondering what range of incomes people normally have that pay for this service?? Also what kind of employment in the family. Example
    1 professional other spouse stays home. Retired widow or Widower, Single Male Yuppie ( or Female) Just wondering if there is a common denominator or a profile? Or are these people that just hate gas engines and cutting grass?
    Thanks again Bruce
  2. gslam88

    gslam88 LawnSite Member
    Posts: 146


    I live here in Connecticut. I don't know if this will help but the state has a web site from the dept of economic development

    it breaks down a lot of things, maybe mich has something similar for a idea of the income and resources of the housholds in your area.

    Pete :)
  3. turfman59

    turfman59 LawnSite Senior Member
    Posts: 801

    I know my counties profile I was just wanting to know the real gut feeling of a broader bunch of guys in the biz. where do they see the incomes at are even houses if there better at that. Like use market value of the house the client live in. EXample 250,000 dollar house 25,000 dollars worth of landscaping. what ever they can relate it too. Doesnt have to be real specific. Just curious what kind of person wants this service. I have such a hard time thinking that someone would pay enough for this service because I like doing it, and Iam such a cheap SOB
  4. Here where im at we have villages that have million dollar homes and two miles down the road they might be working class or 2 miles from there there might be a ghetto.You go west where we consentrate our business and they are all 350000 or more homes.There are couple of upper middle black neigborhoods here that have been great money makers the key to them is if they like you they will get you more business then you can handle. And their preachers will pay you well.They dont like to get companies thought the papers or advertisement they like word of mouth.
    A buddy from my gm days got us accounts in these areas and in no time they became quite profitable .I would say the vast majority of our cilents are two income and most have escalades and mercedes benz and lexues .
    So you get a lot more from a millon dollar home then a working class neighborhood.
    There are so many guys out there that the price in the working class areas are as low as 25$ in some villages.And you might go two blocks up the street and cut one for 75 a half acre in a well to do and sell all the extras you can provide .
    Needless to say the last two seasons we have been fortunate to conentrate on the well to do and commercial properties.
    It took and good 4 seasons to get in that position.
  5. BigJim

    BigJim LawnSite Senior Member
    Posts: 382

    If a person has a house with a lawn it needs cutting,either they do it or some one else has too.I mow lawns for people who's car is worth more than your house,and for people so poor they have to take a bus.Its how they pay is the main factor,some rich people are incredably tight with their money,and some people without much money are good payers.You really have to work with the people that live around your area,its the travelling between jobs that kills the profit.
  6. HOMER

    HOMER LawnSite Gold Member
    Posts: 3,183

    It's hard to judge a book by it's cover......................the ones that have money don't seem to want to pay it or they're always late. The little old lady on a fixed income wants to make sure your paid before you leave. It takes a while to develop a customer list that works for you...............upper class does not always = dollars in your pocket.
  7. turfman59

    turfman59 LawnSite Senior Member
    Posts: 801

    So if I follow you what your saying is there isnt a true picture painted from income level alone. My county is only 22,000 people
    its 548 sq miles like any other place in Mi it has some nice properties and some very large yards not alot of highend landscaping or cultured grasses I would like a walker ,mower but kind of think with the larger props a dixie chopper or an exmark would be better, probably would like to cater to commercial props also, thanks again Oh by the way the politicaly correct way to express high income is not " upper class anymore" for the same reason you dont say low class or lower incomes...
    Thank you very much for your post Bruce
  8. homer

    Tell me about it im not a biggot but the indian doctors are the worse payers we ever had and these are well off people.
    An yes some rich are late and even try to beat us out of money but 3 rich properties around here will bring in more money than 20 of the little ole ladies.I aint got nothing against little old ladies but it's a fact of life around here you go where the money is.Go to a poor area around here you might get yourself shot .We maintained some hud houses two seasons ago for a realtor and never again will we do it had to take a special day to do them and bring my rottweiler with us and a sawoff shotgun hidden in the truck cab.
    But then again turfman59 is in a much smaller area than i am here in chicago our area has 100's of thousands of potential cilent's one village after the other here.His situation would be probably be different from mine.
    And i aint polically correct i have always called the rich what they are rich.
  9. mdb landscaping

    mdb landscaping LawnSite Silver Member
    Posts: 2,205

    i have found that not necessarily the nicest homes with the biggest incomes are always the best payers. a lot of times i find the middle class and senior citizens are happy you do the work for them and pay you on time. ive had many times where my nicest yards are a pain to collect money from. this year alone i dropped two accounts cause i had to physically go to their house to get my money.
  10. If you want to base your advertising on income levels, the Cole directory is very good. It breaks it down for you by street & neighborhood. Your library should have a copy.
    As far as my customer profile
    1. Double income household 80%
    2. Single ladies 15%
    3. Retired 5%
    4. Single men 0%
    Median household incomes range from 45 to 65K depending on the neighborhood. Houses 150-275K
    Most of my customers don't want to do the work, a few can't.

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