Cold Calls

Discussion in 'Landscape Architecture and Design' started by jwholden, Apr 16, 2003.

  1. jwholden

    jwholden LawnSite Member
    from CT
    Posts: 218

    To all the Landscape Contractors that run adds in the newspaper, super coupons, etc.

    What percent of respondents to your advertising hire you to do work?

    I run an ad that is mailed to three towns and if I get one 'good' job I am happy. What kind of response are you guys getting?

    Thanks,

    John
     
  2. MacLawnCo

    MacLawnCo LawnSite Bronze Member
    Posts: 1,847

    wow, one acount and you are pleased??? What kinda numbers are you running?
     
  3. ConPro

    ConPro LawnSite Member
    Posts: 116

    I just spent $1200 to mail 20,000 valpak ads.($600) for 2 months. My phone has been getting kinda busy. I also had low expectations, looking for the big white whale. Old money, who like to spend it.
     
  4. NCSULandscaper

    NCSULandscaper Banned
    Posts: 1,557

    I run a newspaper ad all year long which costs about $1500 a year and get anywhere between $10,000 and $20,000 worth of work off of it. All other work comes from word of mouth.
     
  5. Lombardi

    Lombardi LawnSite Senior Member
    Posts: 538

    I will get approximately 75% of the jobs from the people who call me. I have also learned that it is beneficial to have your calls forwarded from your office phone to your cell phone if no one is in the office to take the call. A lot of people are very impatient. One guy called me a couple of weeks ago and said whoever shows up first gets the job. I got that job, $3500.00, but lost another one, a $300.00 edging job, because I couldn't get to the person's house that same day. You can't get them all.
     

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