Color or b/w flyers?

Discussion in 'Business Operations' started by BCFLawnLandscape, Feb 2, 2006.

  1. BCFLawnLandscape

    BCFLawnLandscape LawnSite Senior Member
    Posts: 333

    What has everyone found to be more successful?? Color flyers or black and white?
     
  2. ZT_Brandon

    ZT_Brandon LawnSite Member
    from Denver
    Posts: 10

    If you can swing the slight increase in print cost, go with color.
     
  3. daveintoledo

    daveintoledo LawnSite Silver Member
    Posts: 2,587

    use colored paper and black ink.. i have found that color flyers look TOO expensive, and people get the impression your prices ar high because you can afford such expensive flyers...
     
  4. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Posts: 2,267

    I agree Dave.I have talked to Walker Talker about this subject as well and some people may get the feeling they can't afford it.
    I used full color last year and the results were not that great,but I did the fliers as a paper insert.I have some left over that I am going to pass out this year door to door.
    You can always go with color in the higher priced neighborhoods and b/w were the home's have smaller yards.
     
  5. Trinity Lawn Care  LLC

    Trinity Lawn Care LLC LawnSite Senior Member
    from NJ
    Posts: 946

    Yeah, I think that color paper black ink works just fine.
     

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