colored flyers or not???

Discussion in 'Business Operations' started by cst51, Jan 26, 2001.

  1. cst51

    cst51 LawnSite Member
    Posts: 72

    This spring I am going to distribute about 500-1000 flyers in the "nice" neighborhoods. I have already developed my flyer, I was just trying to decide if any of you who have done flyers in the past notice a better return on flyers that were color printed. I have decided (because of cost) that I will print my flyer on colored paper instead of making the flyer itself colored. Hope this makes sense.
    Thanks-Cary
     
  2. Greenkeepers

    Greenkeepers LawnSite Senior Member
    from NE Ohio
    Posts: 695

    Ray (Kirbys Lawn) did a post a little while back about using color flyers out of ms publisher. They were really nice and he was going to print them at home on his deskjet. We use colored paper for ours and make standard copies, although this year I think I'm going to do like Ray for some of the higher end customers.
     
  3. Island Lawn

    Island Lawn LawnSite Senior Member
    Posts: 632

    My philosophy:
    Quality, not quantity.
     
  4. Strawbridge Lawn

    Strawbridge Lawn LawnSite Senior Member
    Posts: 660

    I am going with a combination of color and black and white this year. The Color flyers are front/back and will go to the neighborhoods I would really like to market due to proximity, size and so on. I printed out apprx 700 at home on a DJ 721C using Powerpoint (2 per 8.5X11 sheet). I also printed out 1100 smaller (3 per 8.5X11) which will also be distributed in the desirable area. Office Max made B/W copies and made the cuts also. Total Cost about 125.00 for about 2500 more than half of which are color. Hope they are effective.


     
  5. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,830

    I think people using colored paper or color in their flyers are kidding themselves about it's effectiveness. I think professionalism is the key.

    Being a homeowner in a nice neighborhood, I get a lot of flyers. From all sorts of service companies. First of all, I always take a brief look at the flyer. Everyone does. You are inately curious. When I look at it, the first thing I think of is; "Is this a service I am in the market for?" If not, I put no more thought into the flyer at all and I immediately throw it away.

    If it is a service I am looking for, I begin reading it. I am then looking for clues as to what they do, how professional they appear, what their rates are, whether it's worth switching from using whoever I already use to check out this company, etc.

    Now, If I got a cheesy flyer that makes the operation look rinky dink, I will probably throw it away. But color doesn't make that choice for me. The format of the document does. It has to look like it was done professionally, or close to.

    Assuming my first impression of the format of the flyer is good, I continue on to the content of the flyer. They've obviously got my interest so I will read the entire flyer at this point. Then, I am making my decision now based on the content of the flyer.

    I just don't imagine too many people thinking, "Oh, geez, this flyer is only in black and white.... how lame..... I am not interested." I don't think that happens. And as to the argument that color flyers just get more noticed, I disagree with that as well. When there's something on my door I am curious to what it says, no matter what color it is. I always notice it.

    So I think people who spend all the extra dough to get color flyers are kidding themselves. If they are more effective, and I doubt it, they are only slightly more effective. I'll tell you what is effective though; laying flyers in the right neighborhood and laying a lot of flyers.

    I disagree with the above post of quality over quantity. Don't get me wrong, I think it's important you have a quality flyer. But flyers, by there very nature, are a numbers game. The more you put out, the more business you get. I'd rather spend $40 for 2000 of my black and white flyers (I pay .02 each for them) than spend $40 for 500 color ones. The 2000 B will get me more business than the 500 color every single time.

    That's my 2 cents.

    If anyone's interested in seeing the B flyer we use, there is a [not to scale] sample of it here;
    http://www.teleport.com/~jimlewis/flyer9.jpg
     
  6. 1MajorTom

    1MajorTom Senior Moderator
    Posts: 6,074


    I do not believe it is necessary to print out flyers with
    colored ink. If people are interested in a findng a lawn care company, they will read the flyer whether it
    is in black and white ink, or colored ink.

    The key is what you say on your flyers. A professional, well written flyer is going to get noticed more, than a flyer written poorly with colored ink.

    Now, for brochures, I think that is different story. Brochures look much better in color. Of course with a brochure, I wouldn't just pass that out to anyone. I would save the brochure for when we were giving an estimate if we wanted to gain that account.


    Black and white ink on a flyer is perfectly acceptable.

    Jodi
     
  7. beck

    beck LawnSite Senior Member
    Posts: 431

    The color copies at the local copy center run around a dollar a copy self-serve or $1.29 for them to run it.

    Check all of the options. The higher the quantity the less expensive the price. Even though you may not distribute all 1000 flyers right now, is it something you can use in the future? If it is something that will be used for years to come check the prices for a printing press. the initial set-up cost is more but after that it is cheaper.

    Be careful if you are running a few flyers per page. Check that they cut them properly.

    You may think it is cheaper to run them off of the home computer but a small inkjet cartridge(black) runs me $35. and each sheet of paper(white) is $.01 so if doing a large quantity it is much cheaper to go to the copy center.
     
  8. cst51

    cst51 LawnSite Member
    Posts: 72

    I appreciate all your comments but have another question. I see an underlying theme with all of you (Mostly). That is you emphasize the content as being the most important!!! My flyer is very simple and wondered if you all could comment on it. It looks like this:
    Spring is Coming
    C&D Lawncare (Cary Hargis)
    phone number

    -Mowing
    -Shrub Trimming
    -Etc. *I won't list all of the services

    {Picture in the middle of the page of a mower}

    **Call BEFORE March 23rd. and receive a $10.00 early bird special off your first service of the year.

    There is a few leaves to add to the effect but this is all I have in the flyer!!! As you can see it's quite simple and has cost me the unbelievable price of NOTHING because I make it myself. Do you think this is sufficient or do I need to add how "professional, qualified, dependable, and loyal I am. Do you think putting these extra qualities on a flyer will generate extra calls. I figure if I get a call I will tell them in person how dependable Iam. My appearance and how I go about speaking and estimating will show how professional I am. Suggesting references for them to call should give them an idea of how loyal I am.

    Sorry for taking so much time~
    Cary
     
  9. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,830

    Cary,

    What format are the flyers in on your computer? MS Publisher? MS Word? Can you send me a copy of the file via email? It's hard to say if that flyer is good or not without seeing the layout.

    No, I don't think it's necessary to go on and on about how loyal, etc. you are. But it does help to highlight some of your strengths. I think bullets with your services are okay. But it looks a little more professional if you add a little more. Again, it's hard to say without seeing it.

    Also, if you have MS Publisher, I can send you some examples of flyers we've used over the last few years.
     
  10. lawman

    lawman LawnSite Member
    Posts: 199

    I have used bright color paper before. This really stands out when you look at them. Also use some type of jingle to keep the persons attention. Ie "spring has sprong and the your grass is starting to growand so on."
     

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