Comments/critiques on my new site.

Discussion in 'Digital Marketing' started by chipk1, Oct 18, 2004.

  1. chipk1

    chipk1 LawnSite Senior Member
    from Florida
    Posts: 392

  2. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,394

    Looks good, Chip.

    A couple of suggestions:

    On the FAQ page, I'd ditch the "Table of Contents" heading, as well as the bookmark links that only send you down a line or two. Just list the pertinent question/answers and it'll look better. If you had a long list of Q&A's it would be useful, just not in it's current state. If you plan on adding more, keep it if you want.

    On some operating systems, your use of the white font will not print out if you care about that. Some of your older visitors may not be able to read the white text to well, either. Honestly, I'd never recommend it's use for text.

    Also, I don't think I saw anything other than a town name (Greater Tampa area, right?). You might want to include a more descriptive location so customer's know they might have the right business to serve them, ie: do you serve more areas than Brandon?

    Tony
     
  3. chipk1

    chipk1 LawnSite Senior Member
    from Florida
    Posts: 392

    Looks good, Chip.

    A couple of suggestions:

    On the FAQ page, I'd ditch the "Table of Contents" heading, as well as the bookmark links that only send you down a line or two. Just list the pertinent question/answers and it'll look better. If you had a long list of Q&A's it would be useful, just not in it's current state. If you plan on adding more, keep it if you want.

    Planning on more faqs but my take your suggestion until they are added.​

    On some operating systems, your use of the white font will not print out if you care about that. Some of your older visitors may not be able to read the white text to well, either. Honestly, I'd never recommend it's use for text.

    That should be very few, at least i think????​

    Also, I don't think I saw anything other than a town name (Greater Tampa area, right?). You might want to include a more descriptive location so customer's know they might have the right business to serve them, ie: do you serve more areas than Brandon?

    Good suggestion will change that.​

    Thanks for your critique.

    Tony
     
  4. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,394

    I'd be much more concerned about it being difficult to read (negative text often is - ask anyone involved in marketing) than any possible print issue. But since your target market being a Florida town probably has very few senior citizens, I probably wouldn't worry about it...

    If you need any source material to back up that view, take a look on the web and see how many use black backgrounds and white text (or any negative color use for that matter).

    Anyone who's target market contains older clientele may find it in their best interest to visit sites especially geared towards them. Think AARP.org put thought into how to best serve their prospective viewers?

    Tony
     
  5. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,930

    I really like that question you open with.

    A question can be one of the most powerful statements in advertising, or even in discussion.

    There is a figure of speech that's a question. It's called Erotesis, and is when we state something in question form.

    :waving:
     
  6. HOOLIE

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    Just my opinion, but I wouldn't include anything in the Seasonal Tips that you don't do. I'm a small, solo operator, and I always try to focus on the fact that I do a few things very well (and not mention all the myriad services I don't perform).

    I also like your opening question. I like to promote to my customers that my services have a value aside from the dollar amount.
     
  7. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Hi chipk1,

    I like the black background. Sometimes using it can make a site look classic. Your pictures are great too. Your customers will see that you do excellent work.
     
  8. ALarsh

    ALarsh LawnSite Silver Member
    from Midwest
    Posts: 2,412

    Found a small typo:

    What about completion?
     

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