company logo

Discussion in 'Pesticide & Herbicide Application' started by lawnrx, Nov 24, 2010.

  1. lawnrx

    lawnrx LawnSite Member
    from ga
    Posts: 137

    I have been in service for 6yrs now. I'm getting ready for next years advertisiments. my partner (wife) said that we need a company logo. All that I use is my Company name right now. Is a logo that important?? Does anyone know if this realy helps in advertising?? I dont know much about that stuff. I'm just trying to get to that next level.
    My business is small (230 clients) but I hope to grow more next year. All i do is spray and i'm liscenced.
     
  2. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,013

    Logo is MEGA in my opinion!!!!

    You want to come up with a good clean logo that people can remember and build BRAND recognition!

    It is all about branding!
     
  3. Lefet

    Lefet LawnSite Bronze Member
    Posts: 1,887

    I'll see his comment and raise you 10!
     
  4. fl-landscapes

    fl-landscapes LawnSite Silver Member
    Posts: 2,542

    yup, like others have said, company branding is very important and a logo is just a start. Think of any successful business in any industry and I bet dollars to doughnuts they have a logo, usually one etched in your mind. Think mcdonalds or shell oil, valley crest.
     
  5. lawnlandscape

    lawnlandscape LawnSite Senior Member
    from Midwest
    Posts: 780

    230 clients and no logo yet!?

    As others have stated a logo is EXTREMELY important.

    Once you get one, put get it out there anyway you can. Invoices, proposals, memos, envelopes, trucks, shirts, business cards & all advertising
     
  6. sedge

    sedge LawnSite Fanatic
    Posts: 32,614

    LOGO's don't mean jack. Your company does however. People aren't going to remember your LOGO when dialing the phone, so don't swet it.

    That is why my company name is ###-LAWN.com and the ###-lawn is my number.
     
  7. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,013

    I can't believe u just said that!
    U r nuts if u really believe that!
    Read any book on building a business and the co name and logo are at the top of the list
    People will remember a Name not a phone number

    I have a ###-LAWN phone number and website but no way wuld I go without a company logo
    Posted via Mobile Device
     
  8. GunnPropertyServices

    GunnPropertyServices LawnSite Senior Member
    Posts: 374

    you do need a logo or word mark logo either way you go its very important to building your brand.
     
  9. lawnlandscape

    lawnlandscape LawnSite Senior Member
    from Midwest
    Posts: 780

    Wow, your crazy. Have you ever once read or studied business marketing???

    The first thing you will learn is to get a nice, clean, easy to read logo.

    I am a BIG believer that if a person sees your logo 3 times, they will never forget it.

    It hurts me to say this.... but I agree with Rodney :laugh: People will NOT remember your phone number. They will remember your company name, and an attractive logo will help them remember it so much easier!
     
  10. sedge

    sedge LawnSite Fanatic
    Posts: 32,614

    Thank you, you just said what i said. It is company name that is important and that is why my company name is my number. You kill both birds with one stone. LOGO doesn't mean jack for as little as we can push it.

    Your brand is your company name, keep it short and sweet.

    LOGO and name recognition are 2 very different things. You make the most beautiful logo in the world and it has nothing to do with your company name, now they might remember who you are when they see your logo, but they surely are not going to remember your company name based off of your logo, unless your logo is directly related to your name.

    You want them to remember your name so when they want to call, they can look you up, unless you have a very easy to remember telephone number like mine. My company name is my number.

    Name me some logo's that aren't name based, that when you see that logo, you remeber the name of the company.
     

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