Company Name

Discussion in 'Lawn Mowing' started by Cobra Jock, Jan 20, 2005.

  1. Cobra Jock

    Cobra Jock LawnSite Member
    Posts: 206

    Just want to get a little honest feedback( good and bad) about the slogan I want to use this spring when advertising:

    Covert's Lawnscape Service

    Best kept "secret" in lawncare!

    LET ME HAVE IT!

    Thanks! :)
     
  2. smlavin

    smlavin LawnSite Member
    Posts: 183

    Is your last name Covert? If so, I like it a lot. If not, then I don't think I would use the name even though I like the tag line a lot.
     
  3. Cobra Jock

    Cobra Jock LawnSite Member
    Posts: 206

    Yes it's my last name! Thanks!
     
  4. smlavin

    smlavin LawnSite Member
    Posts: 183

    I say run with it. The tag line will make remembering your company's name a lot easier when it's time for someone to pick an LCO. That's what marketing is all about. Best of luck! :waving:
     
  5. ALarsh

    ALarsh LawnSite Silver Member
    from Midwest
    Posts: 2,412

    I think "The best kept "secret" in lawncare!" line is a little too general. I don't think it is a catchy slogan. Thats just me though.
     
  6. smlavin

    smlavin LawnSite Member
    Posts: 183

    ALarsh, please don't take this the wrong way, but do you know what Covert means? You answer will help me understand why you don't like the tag line.
     
  7. Mo Green

    Mo Green LawnSite Bronze Member
    Posts: 1,487

    I like it a lot. I just don't think I would use the quotation marks around "secret". I think it is very catchy. Run with it.
     
  8. ALarsh

    ALarsh LawnSite Silver Member
    from Midwest
    Posts: 2,412

    Covert - secret, hidden, concealed



    I see where you made the conection with your slogan/business name. I guess I was reading too fast. I like it.
     
  9. Cobra Jock

    Cobra Jock LawnSite Member
    Posts: 206

    Thanks for the replies! Keep them coming please. I guess my concern is how many people (like ALarsh) will miss the connection between my company name and the slogan, i.e. Covert=Secret :dizzy:

    Greg
     
  10. Mo Green

    Mo Green LawnSite Bronze Member
    Posts: 1,487

    Even if people miss the pun, I still think it is a good idea.
     

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