That is the primary goal (or should be) of an organic program, to increase SOM, not to simply use an organic product in place of a synthetic one. I sell solutions, not green grass. My business is centered around saving my clients money and building a sustainable, low input system. In areas where irrigation is required, building this type of system is even more critical. IMO, if profit is the only motivation, then people are catering to a fad instead of a realistic solution that will have a lasting impact on this industry as a whole. I don't think I would go so far as to call it noble .... rather more realistic. There are more ways to generate a profit than just selling a program of spoon feeding of organic products to potential clients. If a LCO finds he/she is losing money by building a sustainable system, then it is time to diversify. ..... my 2 cents worth.