I have a customer that I have had for 3 years. We have done a lot smaller landscape projects on her property( $ 10,000,00 and under.) Last year she bought the neighboring property and has done a massive remodel. She also added a large pond less waterfall( 20' x 45'). I referred another company because we don't do water features, he then went after the landscaping even after I asked him not to. Anyways it is now time to do a large project consisting of the water fall, a large barn, riding arena and the addition to the estate. I had a meeting with the customer and my LA and we discussed her wants and needs. We spent around three hours on the property. The LA then sent me a estimate for the plan consisting of a $ 800.00 initial plan and a $ 2000.00 final plan with multiple revisions included. When I contacted a her to forward the estimate she said she refuses to pay for a plan that she doesn't know if she will like before I ever even told her the cost of the plan.. I try to explain that we would make all the needed revisions to get it perfect and that we have to have a plan on a project this size. She then told me that the waterfall installer did the plan for free ( horrible and unreadable). How do I convince the customer to pay for the plan?