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coupon magazine

Discussion in 'Business Operations' started by willretire@40, Feb 22, 2006.

  1. willretire@40

    willretire@40 LawnSite Bronze Member
    from VA
    Posts: 1,387

    I my city we have a coupon magazine. It has alot of different businesses in it. I think it would be better then val-pak cuz most people never open the envelope. So what do you think about this magazine. It will hit 100k residents for $600 and that is a full color half page. Goes out on March 6-11th. I figure if only 10% of people even look at the magazine then that = 10000 people and say only 1% respond that is about 100 calls. Plus i will have prices posted in the ad so when most of the people call they will be calling to sign up.

    To get that many people off of doorhangers it would take atleast 10000 door hangers. With that many i would have to hire a company at .11 each then black and white copies on green paper will cost .02 a flyer totaling .13 a flyer x 10000 = $1300

    What do you think about the numbers do they sound realistic.
  2. drsogr

    drsogr LawnSite Bronze Member
    Posts: 1,275

    I am curious about this to. We have the same thing here. I look at it, but I just throw away val-pak. Ours is very well put together and has a lot of good coupons in it, we keep it until we get the next one. I am planning on giving it a try. See what happens.
  3. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi willretire@40,

    Can they provide you with any data of how many lcos advertised in it in the past? Also how many of them were repeat advertisers?

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  4. willretire@40

    willretire@40 LawnSite Bronze Member
    from VA
    Posts: 1,387

    There is one company that does landscaping and they are in any kind of magazine like that all of the time. Around here you do not see alot of doorhangers and other types of advertising i think most do it on word of mouth. As a matter of fact only the big companys advertise on the trucks. You see more lco with no words on truck then you see with the ones that do have them. This time in the mag i found 1 company in one and then in the other i found that same company plus one more.
  5. drsogr

    drsogr LawnSite Bronze Member
    Posts: 1,275

    Common guys...nobody has an opinion on this? I talked to the guy today...and its $2,000 for the front page. Ours is 8.5 x 11 and hits 27,000 houses in one area. I think it could really bring in some good business. If I had the front page, I would imagine I wouldn't see any worse of a return than I would from a post card. I couldn't send out 27000 postcards to 2000 houses even if I wanted to.

    The only problem would be doing all of the estimates that came off of it!
  6. willretire@40

    willretire@40 LawnSite Bronze Member
    from VA
    Posts: 1,387

  7. sa1lng

    sa1lng LawnSite Member
    Posts: 74

    Typical direct mail response rates are usually 1 -3%. I tried the coupon book years ago in a different business and found that they resulted in about the same response rate.

    That doesn't mean you will get 1 - 3% that will become customers, only that they will respond to your ad. I would think something in the order of .25% - .50% might result in customers....

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