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Create a website or not?

Discussion in 'Digital Marketing' started by OrangeToys, Jan 28, 2014.

  1. OrangeToys

    OrangeToys LawnSite Bronze Member
    from SW MO
    Posts: 1,021

    So i want your alls help in me decideing to do aa webste or not. I have been debating back and forth for 3 yrs now and I'd like to make a finale desicion this week since im aboout to order new shirts and buisness cards ill put the site on if i decide to get one made.

    Few questions to get starded.....
    What was your reason for getting one?
    Has it helped?

    If you have questions for me feel free to ask, this is new to me.

    Thanks in advance!
  2. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,439

    What does your advertising mix consist of now?
    Do you want to grow your business, or prefer to remain constant?
    What would you like your website to accomplish? (Add customers via Google search or to act as an online brochure you can direct people to?)
    What is your realistic budget?
  3. Utah Lawn Care

    Utah Lawn Care LawnSite Bronze Member
    Posts: 1,403

    How competitive is your market? Google your city lawn care and see how many businesses in your area have sites. If you're in a city of 2 million having a site might not do much because you will be on page 60 unless you dedicate tons of time on your site or pay someone a whole lot to do it for you. If you're in a city of 30k like me and only 1 company besides you has a site it can be incredibly beneficial. I get calls year round because of my site. A post card or door hanger is rarely relevant more than a month. People don't put something in their drawer for 8 months when they don't need it when they get it. With a website people are at your site at the exact time they need the service. If you can capture their attention, show them you're credible, and get them to make that call you've done something right. Also keep in mind that it's not all about just having a website. You really want a really good online presence. By that I mean that everywhere people look you're there. They look on google business and you're there. They look on yahoo and you're there. Be as easy to find as you possibly can. Bugging your best clients to give you reviews on those different sites helps you look credible as well. I tried bribing my clients with a $20 gift card for Christmas with a note to please review us on google, yahoo etc. I found that it didn't work very well, but that e-mailing my clients individually, giving them links and asking them to please review your company if they are happy with your service works well.

    My story: 1 year 27 days ago I decided to start my business. I instantly built a website. I sent out post cards, did door hangers, and other things. The single most profitable and effective thing for me was the website. People called all Summer wanting various things.
  4. OrangeToys

    OrangeToys LawnSite Bronze Member
    from SW MO
    Posts: 1,021

    Only advertising i ddo right now is sign on the trailer (had one on the truck but got a new one). I'd say 80% of my work is referal.
    Im wanting to grow it, just not to fast.
    I want the site to show the work annd services I provide
    Buddget isnt big right now, but could pay for a basic site for now
  5. PaperCutter

    PaperCutter LawnSite Bronze Member
    Posts: 1,943

    It's 2014. Unless you're some mystical Swedish mason who builds dry-stack structures that float in mid-air and every just knows about you, I can't imagine not having any web presence. Even if you have something dead simple, if it's well done it's an easy support mechanism for your sales process.
  6. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,439

    I honestly have no idea how to give advice, or point you in a direction, based on this answer. Do you want to build a site yourself or have one built for you? The advice given is only as good as the details received.
  7. OrangeToys

    OrangeToys LawnSite Bronze Member
    from SW MO
    Posts: 1,021

    Im planning to pay a loocal shop $1000-$1500
  8. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,439

    That should do a good job of providing you a basic site that's both optimized for organic search, as well as be able to grow with you for the future. Be sure that your site is optimized for mobile, as well. We're close to 1/3 of all traffic coming via phones/tablets.

    If you need help in vetting the local shop, feel free to post samples of their work, or send a pm. I would suggest that you identify a developer that works in similar, but not the same, industries. What sites rank highly for other locally-based companies? Who built those? The reason I say to find someone local who works with sites that are not in your industry is because you want someone who doesn't have a conflict of interest. Remember, there's only one #1 Google rank for any given keyword. If you hire Bob's Web Design'topia to build your site, and he also built, and maintains, your competitor's site, A.) they have a loose interpretation of integrity B.) That's the very definition of a conflict of interest.
  9. peeklandscaping

    peeklandscaping LawnSite Senior Member
    from CT
    Posts: 306

    I agree with this! You won't regret it
  10. curtislawncare

    curtislawncare LawnSite Member
    Posts: 102

    The value of having a decent website far outweighs the cost. The initial cost may be felt by your pocketbook, depending on how far along you are in your business, but the on-going cost is negligible -it's even cheaper if you're willing and able to learn a little bit about the ins and outs of building and promoting a website.

    Strictly speaking, you could get away without having a website. I've built and promoted a couple of websites for people who later let their hosting drop. Their high local search engine rankings, however, stayed in the same positions. I set them up with bare-bones Facebook and G+ pages, as well as a few review sites and citations and that seems to keep them ranked. The problem now is that Google has been playing with local listings and generic listings and a website would help them to capture some of the generic listings. For a relatively low cost of keeping up hosting fees they could have more of their bases covered than with just local listings alone.

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