Thinking about trying to get one. I have know a guy who owns a local Pizza store and i was thinking about asking him about it. Let me know what you think. 1. This referral system works particularly well with restaurants, car washes, oil change businesses, or any other service business where transactions occur over a cash register. The idea is to create a business size card that offers some type of free or discounted service. You approach the business owner and tell them you?d like to give them the opportunity to give their customers a free gift. Explain to them what your free or discounted offer is and let them know that all they need to do is place a stack of cards next to their register. As their customers are paying, they will notice the card, see that it?s a ?gift for being a valued customer?, and take one. On the card, put an attention grabbing headline, state the offer, and tell the exactly the steps they need to take to redeem the offer. Also, if you make this arrangement with several businesses, make sure there?s a place to put the name of the referring business so you can be sure to thank them for the stream of business that will be coming your way. 2. Contact local restaurants that provide home delivery such as pizza or Chinese restaurants and again, give them the opportunity to offer their customers a free gift showing their appreciation. Just as with the discount cards at the register, you would create some type of special offer or incentive that the restaurant will offer their customers. This time you simply create a flyer that has the offer and all the associated details. Every time they make a delivery, they simply deliver one of your flyers as well. Now, you?ll want to make sure to keep the restaurant well stocked with flyers so they have more than enough to pass out. Check in periodically to see how they?re doing and again, make sure to thank the restaurant owner when someone comes your way as a result of their work. With this particular system, while you can approach some of the ?brand name? businesses, what you?ll find is that it?s the smaller, independently owned places that are more open to this type of arrangement because of franchise restrictions. You never know though so don?t rule them out. The beautiful thing about an arrangement like this is that you can immediately track how well it?s doing. If things are going well, increase the number of partners you work with. If it?s not working and you?ve tried a handful of other businesses, you can shut it down immediately and move on to another form of advertising. It?s not like a yellow pages ad where you?re locked in for an extended period and the costs are dependent upon how aggressively you want to pursue partnerships. Additionally, with any referral relationship you develop, you?ll want to make sure to offer some reciprocal referral service for the particular business you?re partnering with. It wouldn?t be fair for them to do this for you without offering to send business there way as well. You could offer to give your customers an appreciation ?gift? that would be some type of coupon or discount card from their particular business. Again, your customers will be very appreciative and their business gets customers they might not have otherwise had. Also, you?ll find that as you go about trying to find other businesses to partner with you?ll only be able to find the decision maker about 50% of the time. Of those you do find, about 60% won?t even be interested in hearing your proposal simply because they don?t understand the nature of joint ventures. Of the 40% that do listen to you, only about half will take you up on it. While these numbers might seem a bit discouraging, it?s not as bad as it seems. Once you?re able to establish some of these relationships and things are going well, ask the business owner to write a testimonial explaining the relationship and how beneficial it?s been for them. Then take that testimonial and go back to those businesses that originally turned you down. After they see the results and hear the experiences of the other business owners, trust me, they?ll want a piece of the action as well. Well, that?s all for today?s lawn care marketing success tip. With a little ingenuity and creativity there are lots of similar referral systems you could create that will generate constant streams of qualified prospects for literally pennies.