Criticize my door hanger please

Discussion in 'Starting a Lawn Care Business' started by JRJFENCE, Jan 21, 2013.

  1. JRJFENCE

    JRJFENCE LawnSite Member
    Posts: 66

    First time sending out door hangers, can you guys please help me out with some criticism. Let me know if I should add/remove something. Thank you.
     

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  2. Jaybrown

    Jaybrown LawnSite Bronze Member
    Posts: 1,160

    Add pictures It's boring. Spice it up a bit. Make people want to read it
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,412

    I agree with JayBrown. There is nothing engaging about it. People tend to underestimate how much people don't want to read a mass of words.

    If you went as is, there are quite a few formatting issues. You have line spacing issues where you change from the large to smaller fonts. Reading paragraphs of centered text is not how we are conditioned to read, which creates an awkward visual experience (look at the "recommend the most" like).

    The paragraph below "Early Bird Special" needs some formatting help and attention to spacing.

    Is there a second side?
     
  4. wegomow

    wegomow LawnSite Senior Member
    Posts: 389

    I have a suggestion. Put the Early Bird Special at the top as an attention grabber. Marketing pieces need to get the readers attention asap.
     
  5. ed2hess

    ed2hess LawnSite Fanatic
    Posts: 13,138

    Pretty bad......and your service must cost a ton based on all those things you are going o followup with. Put some prices that grabs peoples attention and they are likely to keep the handout.
     
  6. Nate'sLawnCare

    Nate'sLawnCare LawnSite Bronze Member
    Posts: 1,001

    I'm planning to put together a door hanger design this week and I'm thinking about putting something near the top that says "our services start at $xx.xx" to give the customer an idea of what a basic service costs. Otherwise, people will have to contact you to get that info, wasting a lot of time on people that have no idea what landscape maintenance costs.
     
  7. JRJFENCE

    JRJFENCE LawnSite Member
    Posts: 66

    thanks guys, so I'll add pictures, un-center the text, and put the early bird special towards the top. im not sure why the font spacing is off it didnt look like that in Illustrator. and tonygreek there is no second side.
     
  8. Set Apart Lawn Care

    Set Apart Lawn Care LawnSite Member
    Posts: 188

    Door hangers are tough because you dont want it to be cluttered but you have a lot of info to communicate.

    I agree putting the Early Bird special at the top, that is your motivator over the 4 or 5 other flyers they might get in the first couple weeks of March.

    I know its more expensive, but if you have to have all this info, i'd make it two-sided and put the paragraph on the back. I agree that many people will not look at it just because it seems like a lot to read. Think about it, I typically get the mail or door hanger when I get home from work, the last thing I have energy for is reading every credit card offer/sales pitch/and junk that does not change my life and keeps me from my wife and kids. It has got to have a message I can receive at a glance, then when I am interested you can have all the wordy stuff on the back or on your web page or wherever.

    Pictures, eh it depends on the pic.

    Looking forward to seeing your changes, I already think it looks better than alot Ive seen.

    Oh and the paper its printed on is important to, I see so many on regular copy paper or colored copy paper. They look cheap and is thus a reflection on the company.
     
  9. Set Apart Lawn Care

    Set Apart Lawn Care LawnSite Member
    Posts: 188

    This may not work but I am trying to attatch one of our flyers. It may not be the best out there, but I literally get a couple each week and the customers says they called because my door hanger looked so good. the empty space at the top is where the whole for the door knob is. They are also on thick card stock and about a little bigger than most. If it doesnt attatch Ill try again.
     

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  10. doobs41378

    doobs41378 LawnSite Member
    Posts: 184

    I believe throughout is one word not 2
     

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