Please look at the following form letter I am working on that advertises my lawn care services to targeted homeowners. This is a rough draft letter I want to direct mail to certain houses along my route that I feel might be looking for someone to care for their property. As I said it isnt complete but wanted to get some opinions before I have to re-write it later. The things I will add at the end will include ala-carte services like small nursery installations, mulch work, seasonal color, aeration and de-thatching to name a few. Any way let me know what you think. I know some of you will rip me for not getting a signed contract but I have only been burned once in the past. Regarding the "pricing" issue this was included to get their attention NOT to steal accounts from other LCO's. As a matter of fact none of the houses I have targeted currently have a lawn service. Feel free to use any part of this for your own marketing if you choose. Well here goes nothing.... Hello, allow me to introduce myself. My name is Dave Palmeri and I am the owner and operator of Fairway Lawn Care (FLC). Fairway Lawn Care is a full service residential lawn care company operating in our community for the last 12 years providing the services that you might want or need. I pride myself on providing quality, professional services at reasonable cost. The reason you may not have heard of FLC is because since its inception I have kept almost all of my original customers and received most of my new accounts through word of mouth. Recently, I took the opportunity to drive through our neighborhood and identify some houses that might be looking for professional lawn care next year and decided to introduce myself to them. I am different than most lawn maintenance companies in that all of my services are done on a handshake and can be canceled at any time with written notice, and I only bill for the service provided. There are no contracts locking you in for the season or a required number of weekly visits. As I stated earlier I am the owner and operator of FLC which also means I will be the person you see each week taking care of your property. I also promise to be properly dressed and respectful to you, your family and neighbors and provide the personal service you desire. While caring for your lawn I will only use clean state of the art commercial equipment by Toro, Echo and Perma-green to name a few. Also, I am never in a hurry and will be glad to discuss any questions or concerns you may have regarding your lawn care needs. In addition to weekly lawn service I also offer an affordable season long fertilization and weed control program. This program uses quality well known fertilizers that are bought through a wholesale distributor that supplies golf courses and landscape nurseries and then I pass that savings on to you. The fertilizers I use will keep your lawn healthy and green and provide the necessary nutrients at the right time to keep your lawn looking its best. The only thing you will have to do is just add water when needed. FLC also guarantees that its pricing will beat the bigger guys hands down.