Critique on website please

Discussion in 'Digital Marketing' started by Lite4, Sep 1, 2012.

  1. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,446

    This is where the matter of "What is HTML5?" comes into play. An HTML5 document can be anything that adheres to the spec, which Wix is doing, but it uses javascript to insert all of their content. Is that HTML5 compatible? Sure. As implemented, is it SEO friendly? In a word, no. Greg's link shows you that their implementation really is no different than their Flash sites. Best implemented, an html5 compliant site's code can, and should, look like an HTML 4 site, albeit with the changes to the tags that 5 brings.
  2. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,446

    In doing a run through of the site, we've touched on the major seo issues, but in terms of usability and other things you might want to look at...

    The overall design looks good, but white text, especially in volume, can become a tiring/difficult read when there is a stark, black background.

    The photography is amazing. Love seeing business owners recognize that everyone here works in a visual medium and the site pics should be taken seriously and reflect this reality. With your gallery, I would add context or details to what each pic shows. The customers might find it useful, and the engines will like the additional content.

    The home page has it's text content center justified. For anything more than a sentence or two, it becomes an odd read. We "naturally" read left to right, content that is left justified. From a continuity standpoint, the rest of your site is left justified.

    On the "how much does a new lighting system cost?" and "we repair systems..." images on the home page, I would add a hover interaction, such as a border color change, so that people don't miss that these are actually links. I don't think I saw any other navigational images on the site, and I missed them twice because I wasn't looking at them in that regard.
  3. Lite4

    Lite4 LawnSite Gold Member
    Posts: 3,113

    Excellent, thank you guys for the feedback on the site. Clearly there are some critical things I need to address.
    Posted via Mobile Device

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