I am a numbers man. I can study P&L statements for hours. I am a firm believer that to be successful you MUST know your numbers. And, I have found that everyone looks at numbers differently. So, here are a few questions... #1. What is your biggest expense? (one right answer) #2. What is your formula for "net revenue"? #3. What is your formula for "gross profit"? #4. What does the term "sales adjustments" mean to you? #5. What don't you include in "direct operating expenses"? #6. What does the term "income before the bird" mean? I'm just wanting to talk numbers here and see how everyone looks at their numbers.