Customer accquisition cost

Discussion in 'Industry Surveys & Polls' started by TheGoat, Apr 21, 2012.

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How much do you spend advertising for each new client?

Poll closed May 21, 2012.
  1. $0-$5

    5 vote(s)
    23.8%
  2. $5-$10

    2 vote(s)
    9.5%
  3. $10-$15

    1 vote(s)
    4.8%
  4. $15-$20

    2 vote(s)
    9.5%
  5. $20-$25

    1 vote(s)
    4.8%
  6. $25-$30

    0 vote(s)
    0.0%
  7. $30-$35

    1 vote(s)
    4.8%
  8. $35-$40

    0 vote(s)
    0.0%
  9. $40-$45

    1 vote(s)
    4.8%
  10. $40-$50

    2 vote(s)
    9.5%
  11. Over $50

    6 vote(s)
    28.6%
  1. TheGoat

    TheGoat LawnSite Senior Member
    Posts: 273

    How much does it cost you to get new customers?
     
  2. WenzelOSLLC

    WenzelOSLLC LawnSite Senior Member
    Posts: 709

    Usually it doesn't cost me much because I get a lot of word of mouth but recently I got a $100 credit for google adwords and got four clients from that. I also made some fertilizing ads and mailed those out; Ended up costing me about $5 for each client I signed up from that.
     
  3. clydebusa

    clydebusa LawnSite Bronze Member
    Posts: 1,660

    I spend 1% of gross a year.
     
  4. Greenery

    Greenery LawnSite Senior Member
    Posts: 512

    So you guys that selected $0-$5 must not pay yourself or you spend 0 minutes estimating the property right? Your vehicle and the maintenance and the fuel, insurance, etc. all must be free also. Hmm maybe you ride your bike to the property, wait a minute those aren't free either.

    How do you do it for no cost? Or is it that you don't have a clue of the costs to run a business or your overhead.

    Wake up people.

    I chose $50+ in case you're wondering.
    Posted via Mobile Device
     
    Last edited: May 7, 2012
  5. daniel1015

    daniel1015 LawnSite Member
    Posts: 58


    so you spend 50+ on advertising per new client?
     
  6. Greenery

    Greenery LawnSite Senior Member
    Posts: 512

    There's more to it than just advertising.
    Posted via Mobile Device
     

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