Customer referral ideas

Discussion in 'Business Operations' started by grassmasterswilson, Feb 8, 2013.

  1. grassmasterswilson

    grassmasterswilson LawnSite Platinum Member
    from nc
    Posts: 4,515

    I would expect many of us give a existing customer a discount for a successful referral...Talking mowing or application jobs. Many times its based on the amount of the new sale. For me it's usually a $15-30 one time discount. Others may do a percentage.

    I was thinking instead of a discount maybe I could go to some locally owned stores or restaurants and get gift certificates(for me a local steak restaurant and a "girly" gift store). Maybe they would sell me 10 $20 gift certificates for 175-180?? Then I could let customers choose.

    What do you think? What customer referral ads or programs have worked for you?
     
  2. alldayrj

    alldayrj LawnSite Gold Member
    Posts: 3,759

    I tell new customers that i give 1% of the job in the form of a gift card. One lady got me 15k of work, her and her husband went out for a nice steak dinner! I always tell them i would rather give them the money than some advertisers
    Posted via Mobile Device
     
  3. Blonde Lawn Girl

    Blonde Lawn Girl LawnSite Member
    Posts: 1

    Print up some cards "Have any friends? Get them to sign and you make $10"
    They put their name on the card and when you get the call sign their friend and make sure they get their $10. Grass guys can use for 6 cuts, landscape use for $75 in shrubs, or typically anyone can put in for deck wash, powerwash fence. This can be used with a lot of different companies and different amounts. Larger the job the more they make, AND YOU!
     
  4. sehitchman

    sehitchman LawnSite Senior Member
    Posts: 754

    I try to live by "never give away for free what you do for a living" as much as possible. The best best promo is what was mentioned above. Give a gift card to a nice restaurant or day spa. This expense goes directly to advertizing expense. I'm not suggesting this, but after it is expensed, what you do with the cards is not really anyone's business but yours.

    If you take your wife out to a nice dinner on the company checkbook or credit card, the entertainment expense is not fully deductable. See below V

    "Generally, only 50% of food and beverage ("meal") and entertainment expenses are allowed as a deduction. For exceptions to the 50% limitation, refer to Publication 463, Travel, Entertainment, Gift and Car Expenses. "

    Now if you do the same with a couple of left over advertizing expense gift cards......= fully deductable.
     
  5. dllawson

    dllawson LawnSite Member
    Posts: 172

    In some cases you may also be able to barter with the owners of a nice local restaurant or clothing store for gift certificates. Bartering does not always work, but with the right owner this can be a win-win.
     
  6. Rick Grantham

    Rick Grantham LawnSite Member
    Posts: 23

  7. Utah Lawn Care

    Utah Lawn Care LawnSite Bronze Member
    Posts: 1,308

    Mine are:

    1. We will give you $20 dollars off your next service with each referral.

    2. Receive $2 off your weekly bill for the entire season when referring your neighbor.
     
  8. lukemelo216

    lukemelo216 LawnSite Bronze Member
    from ...
    Posts: 1,267

    We have made it pretty enticing for our customers. If they refer us to someone, we will give them $500 towards their next enhancement project. Some may say were crazy, but you have to make it so your customers want to refer you. $20 wouldnt really give me much incentive, even $2 off per week, thats $60-75 per year. It may work well for the people who only want to pay the 20-25/cut prices. I dont know about the rest of your customers, but all of ours 95% of the time want something extra done to make their property look great, and a $500 towards with landscaping or an enhancement project is nice for them. An enhancement can be something as simple as the client is having a party, and would like an extra detailing of their property done, or planting a few trees. Its not really costing us anything, you just need to learn how to "offset" that cost in estimates
     

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