I had a feeling this would happen with fert prices rising. Sure enough, for me, it started this weekend. I got 3 calls for estimates( Which is unheard of for me this time of year.) Every one of them have been having their lawn treated. The one lady just came out and told me she was price shopping. At least she was honest. I've got a feeling I'll be doing a lot of running around this year for this type estimate.I know I need to show no mercy,but to who? the price shopper or the competitor? I 've always shown no mercy to the price shopper in the past. Never been one to cut throats. What do some of you guys think?