To our valued customers. Thats how mine start and Im sure they giggle at it. I am on a first name basis with all of my customers so it kinda makes it sound like Im bigger than I am. Little do most of them know they are 1 of 70 ish cutomers. Most think they are the only one. I really dont think many people even notice those kind of things. I would be surprised if half even read my letters. They just sign and send it back. I think they appreciate the self addressed stamped envelope I put in with the renewal letter more than the letter itself.