Descriptive or straight forward?

Discussion in 'Starting a Lawn Care Business' started by schunklawn, Dec 23, 2007.

  1. schunklawn

    schunklawn LawnSite Member
    Posts: 107

    hey guys, just wondering which you prefer and for what reasons. I'm putting together a couple different flyers for spring and i am wondering if it is better to be short and sweet with it or to elaborate a little more with the wording and such. i am usually on the more straight forward side, but i am considering being more wordy with my lawn care flyer since that is what i currently specialize in. Any comments are greatly appreciated.

    No Bunk Lawn Care
  2. MJS

    MJS LawnSite Bronze Member
    Posts: 1,316

    I would go with short and sweet, but catchy. The more you put on a flyer, the less anyone will want to actually read the whole thing.
  3. topsites

    topsites LawnSite Fanatic
    Posts: 21,653

    short and to the point, don't outsmart yourself my attitude.
  4. Sweet Tater

    Sweet Tater LawnSite Silver Member
    Posts: 2,123

    I agree with Short and sweet. i know I wouldn't read a long one, just toss it out
  5. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,944

    Never found that extra wording helped much at all - just the basics.

    And short paragraph or two.

    Look at some good ads in papers and magazines.
  6. schunklawn

    schunklawn LawnSite Member
    Posts: 107

    sounds good. I think based off of your guys' responses i will keep them similar to the style i have used in the past. i'm lookin for a good bold one liner that i can use for the headliner of the flyer. any new thoughts or a previous method that worked would be great. My last years flyer was slightly too wordy. i'm gonna get 5,000 made up which is a decent amount, but i want them to atleast generate calls obviously.....thanks and happy holidays

    No Bunk Lawn Care
  7. MJS

    MJS LawnSite Bronze Member
    Posts: 1,316

    Hey, stick one on my door. If I hire you, you'll know it was a really good flyer. :laugh:
  8. schunklawn

    schunklawn LawnSite Member
    Posts: 107

    lol...yea that would be the day...

    No Bunk
  9. EJD Lawnpride

    EJD Lawnpride LawnSite Senior Member
    Posts: 313

    To wordy and the people will just dismiss it.

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