i called to renew my add in the newspaper, and this is what the girl said to me:" if you are advertising for pest use, you must be licensed, you do realize that, don't you???" i said, "well, yes, but, what business is this of yours???" she said, "starting next week, we are adding this at the top of our lawn/landscape section" it is a few lines advising the public to ask for proof of licensing, and insurance, before hiring a service. this made me, very, very happy. i'm tired of competing with these guys doing these cute little "$30 an application" services because they have no overhead in this area. our yellow pages here have this warning, now my favorite newspaper has it too. it's about time, don't you think? will this "narrow down" the competition?