direct mail, again.

Discussion in 'Landscape Lighting' started by Mike M, Mar 18, 2008.

  1. Mike M

    Mike M LawnSite Bronze Member
    from usa
    Posts: 1,941

    Okay;

    I'm sick of local media ad space and lack of basic design and value/respect for proof-revisions. I will either pay a graphics pro to do my work or do it myself.

    I also realized the best placement for my ad is being the only placement. (direct mail.)

    Quantummail was an awesome referral here, but my new Mac gear is not supported on it (argh!!). Also, they do have a production consitency problem and splotch up a little at times, but all in all, it is ideal for small, community-targeted mailings and very fast turnover. And you can do a small mailing for like 20 people (minimum) if you want. When they get it right, the color and uv coated cards look incredible.

    My question, since they don't do Mac: who else offers a similar technology/service other than quantummail?

    I'll post my response with RSVP, that is going out in a few days. The upside of RSVP is low cost for high volume, but the downside is narrowing down my demographic & communities and high-quality production (its okay, but not like the higher end quantum stuff), and the wait between mailings seems like eternity. I like to place an ad as fast as I can create one, when I need it.

    Side note: I went in an "upscale home improvement magazine" this month and they put in a stock photo without me knowing, of unshielded glare-source lanterns, and they ignored 3 of my revision requests for my add, including my friggin website address, and my logo was cut-off.

    No more in-house graphics peeps for me, ever.
     
  2. INTEGRA Bespoke Lighting

    INTEGRA Bespoke Lighting LawnSite Platinum Member
    Posts: 4,102

    Mike, that 'upscale home improvement magazine' would not be getting paid for the ad if they did that with my account.

    I have always designed and produced my own ads here in-house. It can actually be fun once you get the hang of it. I like to keep things very simple and always feature some photos.

    A couple of years ago I was offered a job at a local magazine company after submitting my ad to them. A nice compliment.

    K.I.S.S.
     

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  3. extlights

    extlights LawnSite Senior Member
    Posts: 439

    RSVP does more than just send out the decks. We're having them do 9x6 cards for us and they will also send them out when we tell them to do so. Right now we're planning on sending out 5,000 a month to start. The cards that they do look great and the price is very competitive. Just give them a schedule and away they go. I'm not sure about the other locations, but our rsvp guy is great....probably another reason we go with them.
     
  4. The Lighting Geek

    The Lighting Geek LawnSite Senior Member
    Posts: 875

    Mike, I would not pay a dime to the magazine. I have had to use a graphic artist because of the changes everyone wants to make to my ads. I use serveral different vehicles to advertise and I find it easier to design the ad and let the GD handle the calls and changes. It costs me a little more but I don't have the time to do it. I need to be out selling and doing work, and signing autographs...heh, well, maybe someday. LOL

    I use RSVP and get a great return for the investment. I am now also sending 200 cards to addresses near the jobs we finish with the address of the job so they can check it out. Someone else did that and it really increased the interest.
     
  5. The Lighting Geek

    The Lighting Geek LawnSite Senior Member
    Posts: 875

    I forgot to post this as well. It is a sample of my last ad. OK, I'm a spaz...lol
     

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  6. TXNSLighting

    TXNSLighting LawnSite Fanatic
    from DFW, TX
    Posts: 6,462

    nothin there..
     
  7. Lite4

    Lite4 LawnSite Gold Member
    Posts: 3,104

    James, Tommy. Very nice looking adds from both of you.
     
  8. Mike M

    Mike M LawnSite Bronze Member
    from usa
    Posts: 1,941

    Yeah, what Tim said.

    James, what font is that, plus, I see that is a Corel Draw file? How much is Corel Draw? I'd like an alternative to the Adobe black hole.
     
  9. Flow Control

    Flow Control LawnSite Bronze Member
    Posts: 1,267

    Is this the RSVP company you guys are talking about? www.rsvppublications.com if so could you tell me about any positive campaigns you have done with them.
     
  10. INTEGRA Bespoke Lighting

    INTEGRA Bespoke Lighting LawnSite Platinum Member
    Posts: 4,102

    The font is Goudy OldStyle BT

    I use Corel Draw X3 Suite to do most of my desktopping of ads and promos and such. I also have Photoshop for post production of images. If you are on a MAC I would recommend Quark for desktop publishing... just be ready for a BIG learning curve. I used to use PageMaker, but have not kept it up to date.

    There is a lot to know about desktop publishing for production print work. I am lucky, one of my oldest and best friends owns Metropolis Media and helps me out when ever I am in a pinch.
     

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