Direct Mail does it work?

Discussion in 'Business Operations' started by Holloway Lawns, Apr 29, 2001.

  1. Holloway Lawns

    Holloway Lawns LawnSite Senior Member
    Posts: 253

    Thinking about doing a direct mail campain to a certain zip code. Have any of you done this and if so what were you results. Also what did you send a letter or post card? Did you use any special offers?
     
  2. lawnman_scott

    lawnman_scott LawnSite Fanatic
    Posts: 7,547

    Ive done that a few times, worked ok, nothing special, but it was worth it. Im going to try it again soon.
     
  3. Kurt

    Kurt LawnSite Member
    Posts: 14

    I mailed out 2,700 post cards last month. Cost? About $1,200. I offered the first month free upon signing a years contract.
    I was very disapointed. I got 4 phone calls. The general rule for direct marketing such as mail outs. The return should net at least 2%. NOT 1/2%
    Good new is that I closed all 4.
    I will never do a mass mailing again.
    But, I will try a saturation of a certain geographic market area to economize.
    Kurt
     
  4. Holloway Lawns

    Holloway Lawns LawnSite Senior Member
    Posts: 253

    I went to an area and passed out flyers on doors. I made two estamates while I was out doing thing and when I got home I got a call from a lady in that area wanting an estamate and come Monday I will be back in that area doing some work. I spent maybe 1 1/2 hour passing about 200 flyers out. I am happy with the results of it maybe one or two more call I would be real happy.
     

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