For those of you who bought the direct mail templates from LS.com or Lawncaresuccess.com I wanted to start a thread on things you would change in them. Please don't stick pieces of the letter here though per request of the sellers. Here I go: First thing to do when you get them all is to type them all up on your letterhead and back them up somewhere on a CD or a flopppy disk, etc. Then you will have them quickly availabble to mail or to cut, paste, and e-mail. Next, I would make a spreadsheet setup with all your customers names and each of the 20 letters to have a column. Use it as a checklist to write the date you sent a certain letter to make sure your not sending two, or three of the same, etc. The letters are meant to be personal, not to look like a mail ad campaign. Now for the letters: I'll go by example # #1 I would include in the envelope a list of services my company offers in a checklist form with a SASE so they could send it back for more info in case they feel uncomfortable calling. #4 Include a written agreement ready to be signed and sent back to you, and a SASE #7 Include a customer satisfaction survey in an easy to read and fill out bubble sort of deal with a SASE Those are just some of the things I would change when sending them out. What are you guys going to do differently with them? Any Ideas?