Direct Mail VS. Flyers

Discussion in 'Business Operations' started by Derek's Lawn Care, Jan 28, 2012.

  1. Derek's Lawn Care

    Derek's Lawn Care LawnSite Member
    from IL
    Posts: 208

    Which has the better % return for you? I like to pass out fliers but with as much time as it takes direct mail would save me the man hours, however I'm not sure what percent of return to expect on either of them? Any help is appreciated, Thanks
     
  2. TheBetterDoorhanger

    TheBetterDoorhanger Sponsor
    Posts: 526

    Hi, Robin here :) I'd love to know what others in the industry think about this also. I do know that direct mail can certainly save you time and really get your name out there to a variety of prospects very quickly & it's also cost effective. At Adeas we offer direct mail services. We can provide the mailing list for you or use your customer database & this option is very popular with our customers. If you choose to try out that advertising method please consider us. We're a family owned business who's dedicated to our lawn care clients! The biggest thing that sets us apart though is that we can also take direct mail to the next level by offering Stick-It to the back of your ad. http://www.adeasprinting.com/?q=services

    Robin Christopherson
    A'DEAS Printing
    Home of Band-It & Stick-It® Products
    www.AdeasPrinting.com
    robin@adeasprinting.com
    (316) 269-2494 ext. 200
    (866) 251-3181 fax
    719 S. St. Francis
    Wichita, KS 67211



    Robin Christopherson
    A'DEAS Printing
    Home of Band-It & Stick-It® Products
    www.AdeasPrinting.com
    robin@adeasprinting.com
    (316) 269-2494 ext. 200
    (866) 251-3181 fax
    719 S. St. Francis
    Wichita, KS 67211
     
  3. NEW CITY LAWN CARE LLC

    NEW CITY LAWN CARE LLC LawnSite Bronze Member
    Posts: 1,268

  4. Mountain Peak

    Mountain Peak LawnSite Member
    Posts: 203

    I've direct mailed for years. So far it's the best bang for my buck I can come up with. Flyers are only so so and take too much time.
    You can expect .5% to 1% phone call response rate from direct mail and then you have to figure your own sales closure rate to get the new customer.
    For me, if I get five or six new customers it pays for the mailer.
     
  5. Derek's Lawn Care

    Derek's Lawn Care LawnSite Member
    from IL
    Posts: 208

    Thanks, anyone else have experience with direct mail and flyers?
     
  6. Wayne's Lawn Service

    Wayne's Lawn Service LawnSite Member
    Posts: 184

    We do many types of advertising. The key to anything you do is going to be consistency. One or two times is not going to get it. It takes about 7 contacts for most advertising to work effectively.

    The above information you received is good by other post. Generally about .5 to 1% return on flyers if everything else is right. A 2-3% return on direct mail will be pretty good if the other areas of marketing are right such as message, timing, call to action, benefits, demographics, etc.

    We offer a marketing and advertising manual that goes into great detail about advertising and marketing. We also offer a CD that has over 35 templates available for you to customize and use right away. They are in Microsoft Word format. Check them out at www.profitsareus.com and go to our products page.

    If you have any questions, feel free to give me a call at 800-845-0499 and let me put my 33 years of experience as a commercial landscape contractor to work for you.
     
  7. Derek's Lawn Care

    Derek's Lawn Care LawnSite Member
    from IL
    Posts: 208

    Thanks
    Posted via Mobile Device
     
  8. TheBetterDoorhanger

    TheBetterDoorhanger Sponsor
    Posts: 526

    Our customers can provide us mailing lists or we can purchase a list for
    you use & yes, they are very accurate :)

    Give us a call sometime, we'd love to hear from you & send you a FREE sample pack of our products!!!

    Robin Christopherson

    A'DEAS Printing
    Home of Band-It & Stick-It® Products

    www.AdeasPrinting.com
    robin@adeasprinting.com
    (316) 269-2494 ext. 204
    (866) 251-3181 fax
    719 S. St. Francis
    Wichita, KS 67211
    *
     
  9. flyingdutch16

    flyingdutch16 LawnSite Senior Member
    Posts: 464

    When you guys do flyers, where do you put them? Because ive all ready been flagged by the USPS for putting it in the mailbox so i cant do that anymore or else I will pretty much be mowing all season to pay my fines for that.
     
  10. DoetschOutdoor

    DoetschOutdoor LawnSite Bronze Member
    from S. IL
    Posts: 1,818

    Flyers and door hangers have to go on the doors, no way around it. I sometimes wish I could go back to getting away with my first ever flyer when I was 16 and being able to stick them in mailboxes and play dumb when the mailman calls me, but I cant.
     

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