My postcards are about done and I'm having second thoughts on sending them direct mail through the purchase of a mailing list. Basically, I was looking at sending about 2000 postcards direct with a purchased mailing list. The disadvantage to this option is high cost per postcard for postage (.23 bulk), cost of the mailing list, and limited design options for the back of the card. Alternatively, I could put the flyers in the local paper for .05 per postcad. so, the advantage is cheaper per postcard price, so I can send out several more (I'll do 4800), no mailing list to purchase, and my design options on the back are limitless. FWIW, the newspaper I will send them in typically only has two inserts per week. One is an appliance store, the other is a car dealership. Whadda y'all think?