Direct Mail

Discussion in 'Pesticide & Herbicide Application' started by Rob Spread & Spray, Feb 3, 2005.

  1. Rob Spread & Spray

    Rob Spread & Spray LawnSite Member
    Posts: 205

    I will be sending out a total of 40,000 mailers this year. Anyone have some unique ideas to put on them for a good return. I am sure everyone has done the free something offer.

    Thanks for the help.
     
  2. Green Dreams

    Green Dreams LawnSite Senior Member
    from Texas
    Posts: 593

    A discount with an expiration date will help. Hope for 3-400 leads out the whole batch...
     
  3. Hamons

    Hamons LawnSite Senior Member
    Posts: 706

    Offering a free soilt test with annual contract works well. ANd since I soil test all customers anyways it doesn't cost me a whole lot extra. Also, it lets them know that I ama quality company that will focus on the details -- not just a spray and go company.

    I have a had good response with this.
     
  4. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    Rob
    What kind of response do you expest from 40,000 mailers ?

    Last year I did 40,000 , too.
     
  5. Lawnchoice

    Lawnchoice LawnSite Senior Member
    Posts: 781

    Where did you get your 40k list from guys?
     
  6. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    Don't need a list here in Cen Az .
    I'm having 10,000 printed next week .
    Each one reads " Postal Patron" no address
    Each box gets one .
     
  7. Rob Spread & Spray

    Rob Spread & Spray LawnSite Member
    Posts: 205

    I am looking to get about 200 clients from that.

    I will be sending out 5000 at a time 4 times to the same target market.

    I have our own databsae from over the years, and I have some friends in different service business companies that are giving me their list. The rest I will purchase from a list company.
     
  8. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    You mean 5,000 cards to the same boxes , 4 times ?

    I got 120 new clients from my 40,000 .

    This year we've had a lot of rain , so , I'm hoping for a better year .
    I gerw fron 190 to 310 accounts , last year.

    I offer 40% off the initial and 2 free months with a one year agreement . It turns out to be 15 months all together .
    Most stay with me as clients .

    This year , I'm offering maybe 60% off and only one free month with a year agreement .
     
  9. Lawnchoice

    Lawnchoice LawnSite Senior Member
    Posts: 781

    What does that cost for the 10k if you don't mind me asking ? ?
     
  10. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    Well , not sure how much for 10,000 .

    Last year it was $780.00 for 30,000 printed .

    Postage is .12 cents each , which is $1,200 in postage for the 10,000.

    I assume 1/3 of $780.00 for 10,000 printed
     

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