FYI.... when we did direct mailings we had used several sources to do the mailings and to buy mail lists. Two years ago I cam e across a company called Zairmail. Their website is www.zairmail.com. They are really cost effective, have pre-made templates for our industry and are really cheap on the mail list purchase. I would encourage all to take a look at what they offer when shopping around and before doing a mail list. An example is that I did a mailing to zip code 29575. I can narrow the list down to property owners, income over $40K, and have lived there more than a year. I got about 6,000 addresses. I sent out their post card with a simple greeting. Of the 6,000 that went out, about 20 came back as undeliverable. We got 722 calls, 501 estimates and 66 annual customers with an average annual billing of $2220.00. Best response we ever had. Just tossing out some ideas to you all. It is very targeted marketing that worked well for me.