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Direct Mailing

Discussion in 'Organic Lawn Care' started by Al Jackson, Oct 17, 2005.

  1. Al Jackson

    Al Jackson LawnSite Member
    Posts: 20

    I'm in Northern California and I studying to get my QAL. I want to combined the pest control business with the lawn maintenance business. I'm thinking about direct mail. Send out 50k pieces and hope for .5% response rate. My question is: What's your response rate when you send out direct mail? (How many pieces did you send out and how many responded)

    Thanks in advance for your feed back :help:
  2. gil

    gil LawnSite Member
    Posts: 92

    I've sent 1000 flyers during 3 different times. I am getting a 3% response rate.
    I also sent 500 postcards and I received just 1 phone call.
    Hope this helps.
  3. Al Jackson

    Al Jackson LawnSite Member
    Posts: 20

    Thanks for the info, Gil. Any others out there who used direct mail?
  4. EliteImpressions

    EliteImpressions LawnSite Member
    from Jersey
    Posts: 215


    Im in the process of starting a direct mail company along with doing lawn care as well. If you want, I can get you a quote for total cost of the mailing including postage, design, etc. Just let me know the size of the mailer, whether its double sided or not, the definite number of houses, and the paramaters for picking the houses this mailing will go to (ie anual income, zipcodes, home value, etc). Email me at joseph@paramountadvertising.com if you need some help.


    If anyone is looking for cheap postcards with a very high quality contact me. Im going to talk to a printer to see if I can get a group discount price.
  5. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    I get 30,000 half sheets post cards printed for $750.00.
    The cost to mail is $3,600 .
    My response is .3%
    I send about 60,000 a year

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,137

    what i have found out over the years with adds and spending over 20grand in the last few on stuff is
    if u cant afford to lose the money on the adds dont do it
    there is no gaurentee that u will get any work from any add

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