Direct Mailing

Discussion in 'Industry Surveys & Polls' started by impman2005, Jan 17, 2010.

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Are Direct Mailing campaigns worth it?

Poll closed Feb 16, 2010.
  1. Yea

    16 vote(s)
    66.7%
  2. Nah

    8 vote(s)
    33.3%
  1. impman2005

    impman2005 LawnSite Member
    Posts: 21

    I'm thinking of doing a direct mailing campaign with brochures. I hear you get about a 1-3% response from a campaign. just wondering if anyone on here has ever attempted one. Please let me know about your experiences.
     
  2. collegefundms

    collegefundms LawnSite Member
    Posts: 98

    also if someone could tell me how to do it I am wanting to do it but I dont know where to start.
     
  3. DLAWNS

    DLAWNS LawnSite Fanatic
    Posts: 5,778

    I did one last season. I just did a small 2,000 mailing to kind of test the waters...I wouldn't say it was the best advertising I ever did, but I picked up a few decent customers from it. I am probably going to be doing one this season (probably a bit bigger) and see if I get some better results.
     
  4. impman2005

    impman2005 LawnSite Member
    Posts: 21

    1. Know your customer demographic (Age, income, location, etc..)
    2. Build an appropriate mailing piece for your customer (Brocchures, postcards, etc. Vistaprint.com does a decent job and they are farely cheap or do on your own)
    2. Build an address list (USAdata.com supplied mine)
    3. Print labels for the addresses (by printable labels at Staples)
    4. Then the fun starts. (lick and stick)
    5. Order them by zipcode and rubberband or tie them together then take them to the post office.
    Hope this helps :)
     
  5. impman2005

    impman2005 LawnSite Member
    Posts: 21

    Haha small? I'm thinking of only doing about 700 for my first one. :cry:
     
  6. pjboden01

    pjboden01 LawnSite Member
    Posts: 5

    I did one that was very targeted to a specific homeowner and I sent out 7400 and had about 300 returned due to people moving, etc. But I gained quite a few great clients from that mailing and had a lot of calls and estimates as well that were just price shopping, but a good way to get your name out there. I used infousa.com for my mailing list and I have a local printer who does my printing and brochures. If you're trying to cater to a specific kind of customer (higher-end/gated communities) this is a great alternative since you can't hang flyers on some of these homes, plus it looks a lot more professional.
     
  7. DLAWNS

    DLAWNS LawnSite Fanatic
    Posts: 5,778

    haha...well small as compared to some guys that do like 20,000.....let me how it goes though. Good luck
     
  8. New2TheGreenIndustry

    New2TheGreenIndustry LawnSite Senior Member
    from GA
    Posts: 843

    What is the cost per mailed postcard( postcard w/ bulk postage)?
     
  9. ohiogreenworks

    ohiogreenworks LawnSite Senior Member
    Posts: 300

    We are looking to do around 20-25k this spring. We are splitting it with a friend who has an excavation business. One side his, one side ours, between both of us we have tons of services covered. Anyways, just got a price of 30 cents per postcard. That is design, printing, mailing. Everything included...
     
  10. Erics Lawn Care

    Erics Lawn Care LawnSite Member
    Posts: 20

    i say that direct mail is the best advertising, trying buying nielson & assoc booklet. I get, now I am not lying, about 10% roi. If you are interested in my details you can send me a message directly.
     

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