I recently saw the "consultation" form that a local tree man uses. No estimate is free from him, and my estimates are more detailed, and take almost as much time. My question: Free estimates are the norm in my area for all lawn care companies AFAIK. I'm thinking of implementing some type of initial fee that can be refunded if the prospect becomes a paying customer. It would weed out price shoppers, and I would not apply it to referrals, but we must find a way to seperate the price only shoppers. In return, we will provide a very detailed estimate. Full of valuable information.(we are an App. company and do very good work with very high standards) Have any of you ever tried something like this? What do you think? Is it possible to make it work? I appreciate your input.